About usAt Primacorp Ventures, we are all about creating opportunities and making a meaningful impact. Founded in 1995, we're the largest accredited independent post-secondary education group in Canada. Yet, for us, this is just the opening act of our transformative journey!Content SpecialistLocation:Primacorp Head Office (New Westminster, BC)Job Type:Full-time, On-siteSalary Range:$50,000 – $55,000 per yearAdditional: Candidates who are shortlisted for the role will be asked to provide a writing samplePosition SummaryThe Content Specialist is responsible for planning, developing, and executing web and marketing strategies to support growth, Search Engine Optimization (SEO), and brand alignment. You will act as a storyteller, ensuring that all content across our digital and physical platforms provides an exceptional user experience and drives positive engagement.Core ResponsibilitiesContent Creation: Develop diverse marketing collateral, including web copy, brochures, direct mail, print advertisements, customer success stories, newsletters, email campaigns, press releases, media pitches, and corporate presentations.Web Strategy & SEO: Execute web strategy to support marketing goals; develop content for existing websites and new micro-sites with a heavy emphasis on SEO best practices.Brand Storytelling: Create and curate shareable content for web, social,



and offline initiatives to inspire engagement and foster brand loyalty across our college brands.Social Media Management: Proactively manage social media engagement, including monitoring conversations, feedback, and questions.Editorial Management: Cross-functionally manage a coordinated editorial calendar for themes, messaging, and content distribution across all channels.Collaboration: Work closely with third-party vendors (writers, videographers, photographers) and internal campus stakeholders to produce relevant and high-quality marketing materials.Quality Assurance: Proof, edit, and ensure accuracy across all communication assets.Position RequirementsEducation: Bachelor’s degree in Journalism, Creative Writing, English, or a related field.Experience: Minimum of 3 years of experience in communications and online content production.Technical Skills:Working knowledge of PPC and analytics.Proficiency in Microsoft Office Suite.Solid understanding of web writing tactics (differentiating content styles for Facebook, blogs, websites, press releases, PPC, and print).Soft Skills:Impeccable command of grammar, spelling, and punctuation.A self-starter mentality, capable of thriving in a fast-paced environment.Excellent multi-tasking skills with the ability to manage multiple priorities and meet deadlines under pressure.A collaborative, positive attitude and a strong work ethic.#J-18808-Ljbffr

📌 Content Specialist - C$50,000 - C$55,000 A Year (Winnipeg)
🏢 Primacorp Ventures
📍 Winnipeg