About the companyTrust Wallet is the leading non-custodial cryptocurrency wallet, trusted by over 200 million people worldwide to securely manage and grow their digital assets. Our vision is to give individuals the freedom to own their assets, confidently participate in the future economy, and access opportunities that enhance their lives. Our mission is to be a trusted personal companion — helping users safely navigate Web3, the on-chain economy, and the emerging AI-powered future. With support for over 10 million assets across 100+ blockchains, Trust Wallet offers a seamless, multi-chain experience backed by industry-leading self-custody technology, a vibrant community, and a growing ecosystem of partners.Role SummaryWe’re looking for aProduct Marketing Managerwho is equal parts strategist, executor, and Web3 native — someone who proudly calls themselves a degen and is deep in the trenches of the ecosystem they’re marketing to. This is a high-impact, generalist role that sits at the intersection of brand, growth, product marketing, and community.You crunch data for breakfast, thrive wearing multiple hats, and move fluidly between scrappy activations and long-horizon strategy without losing momentum or quality. You translate on-chain insights into compelling narratives that help millions understand and love Trust Wallet — and if you have strong opinions on L2 wars, a wallet full of on-chain history, and can ship a campaign brief and a Dune dashboard in the same afternoon, we want to talkWhat You’ll DoDevelop and own integrated marketing strategies across acquisition, retention, and brand — aligned to product launches, ecosystem milestones,



and market cyclesLead end-to-end campaign execution across Web3-native channels and performance channelsDefine positioning and messaging for new product features and market segments in partnership with Product and BDSet, track, and report on marketing KPIs — DAUs, installs, retention rates, campaign ROAS, community growth, and share of voice - all leading to company level OKRsOwn budget allocation across channels with a relentless focus on efficiency and ROIDrive community engagement strategies across Discord, Telegram, and X — building loyal user cohorts, not just follower countsIdentify and activate KOL/influencer partnerships that are credible within the Web3 ecosystemCollaborate with BD and ecosystem partners on co-marketing campaigns and joint growth initiativesWork closely with Product to shape go-to-market plans for new features, chain integrations, and partner launchesPartner with internal teams to produce high-quality creative that resonates with both crypto natives and mainstream usersWhat We’re Looking For3-5 years of marketing experience, with at least 1 year in a crypto, DeFi, or Web3 company (wallet, exchange, L1/L2 protocol, or DeFi platform strongly preferred)Demonstrable track record of owning and scaling multi-channel campaigns with measurable growth impactPrior experience in a generalist or "full-stack" marketing role — able to move across brand, growth, content,



and product marketing fluidlyYou are the user: genuinely degen, active on-chain, with a wallet history and ecosystem network to prove itDune and Nansen are daily tabs; proficient in Amplitudeand mobile attribution (AppsFlyer, Adjust, or Branch)Treats every initiative as a testable experiment; hunts for signal,quickwins, and strategic bets in the numbersMoves between a scrappy activation and a long-horizon strategic initiative in the same day without dropping qualityBilingual in English and Mandarin will be preferred, as we have ecosystem partners in Chinese-speaking regionBonus PointsMarketed a self-custody wallet or non-custodial productFamiliarity with Trust Wallet's ecosystem (multi-chain, Web3 Browser, Staking)Prior work at a top-tier exchange (Binance, Coinbase, Kraken) or DeFi protocolExperience running global marketing campaignsAdditional InformationThis is a global and fully remote role. You must have the right to work for the country you are based.Why work at Trust Wallet?Be a part of the world’s leading blockchain ecosystem that continues to grow.Excellent learning and career development opportunities.Work alongside diverse, world-class talent, in an environment where learning and growth opportunities are endless.Tackle rapid-paced, challenging and unique projects.Work in a truly global organization, with international teams and a flat organizational structure.Work fully remotely with adaptable working hours.Enjoy competitive salary and benefits.Trust Wallet is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.#J-18808-Ljbffr

📌 Product Marketing Manager - Remote (Boucherville)
🏢 Trust Wallet
📍 Boucherville