Marketing Manager, Insurance And Partnerships (Calgary)

Marketing Manager, Insurance And Partnerships (Calgary)

04 Sep
|
FYihealth Group
|
Calgary

04 Sep

FYihealth Group

Calgary

Manager, Insurance and PartnershipsJoin our team as a Manager, Insurance and Partnerships! In this role, you’ll execute and optimize our insurance and other partner programs to increase the number of patient exams, drive product revenue, enhance the patient experience, strengthen our brand awareness and develop innovative ways to Enhance Lives and Improve Access to Eye Care.This position is based at our Home Office in Calgary.What You’ll DoInsurance Program Operations & ManagementManage day-to-day operations of existing insurance and affinity partnerships, coordinating with insurance providers and partner payers on marketing programs to ensure smooth program successMonitor program and affinity partner performance, metrics, and service levels to uphold partnership agreements and patient satisfaction standards and lead periodic engagement campaigns to sustain participationManage setup and communication roll-out for new affinity and insurance partners across internal teams, ensuring successful integration with FYihealth group systems and procedures, and collaborating with Business Intelligence on KPIs and reporting to support business and partner needsMaintain and improve operational processes to streamline operations and enhance efficiency, including internal and external onboarding checklists, rep launch and post-launch steps, and regular program clean-up routinesResolve operational issues between clinics and insurance partners,



while proactively identify opportunities to improve program performance and Patient experienceDevelop partnership roadmaps to ensure future evolution of insurance programs that deliver on patient health outcomes and improved access to eye care servicesEvaluate and execute new affinity partnership opportunities assessing fit and revenue potentialMarketing Support & Campaign ExecutionDevelop and execute innovative, targeted marketing programs, communications, and campaigns for insurance partnerships in collaboration with marketing teams to increase program awareness and patient participation across partner networksCreate educational content about eye health advantages and insurance coverage optionsCoordinate marketing activities across multiple channels including digital platforms, partner portals, and in-clinic materialsTrack marketing campaign performance and optimize messaging based on engagement and conversion metricsCoordinate wellness events, develop creative ideas to capitalize on these opportunities. Coordinate conference participation, including registration for new and existing opportunities, booth materials, and attendee engagementCreate marketing materials, including newsletter articles and campaign recommendations new or aligned to the existing marketing calendar, informed by part results, and develop plan sponsor communication kits including emails, posters, intranet posts, and eventsPresent brand calendars and initiatives to external marketing teams to gain buy-inIdentify opportunities to expand the reach of insurance marketing initiativesPartnership

📌 Marketing Manager, Insurance And Partnerships (Calgary)
🏢 FYihealth Group
📍 Calgary

Reply to this offer

Impress this employer describing Your skills and abilities, fill out the form below and leave Your personal touch in the presentation letter.

Subscribe to this job alert:

Get the latest job offers by email for: marketing manager, insurance and partnerships (calgary) / calgary

Subscribe to this job alert:

Get the latest job offers by email for: marketing manager, insurance and partnerships (calgary) / calgary