Senior Brand Manager, Brita – CanadaClorox is seeking a strategic and results‑driven Senior Brand Manager to support and drive the growth of the Brita business in Canada. The role reports to the Associate Studio Leader and involves day‑to‑day management, strategic development, and cross‑functional execution of brand initiatives.Key ResponsibilitiesTotal Brand & Business LeadershipDeliver against the Brita brand P&L;, supporting revenue, share, and profitability targets.Lead the development of key inputs into the Annual Operating Plan (AOP), financial forecasts, and growth initiatives in partnership with the Associate Studio Leader.Support the development of pricing strategy, portfolio architecture, and promotional plans based on analytics and market insights.Identify opportunities to grow household penetration and buy rate, focusing on filter replenishment frequency.Lead the execution of the innovation pipeline, including concept development, business case support, and cross‑functional coordination.Partner with Sales to support customer strategies and joint business planning across key retailers.Synthesize business performance and provide recommendations to inform monthly and quarterly business reviews.Oversee the assistant marketing manager who supports execution of brand initiatives, reporting, and project management.Integrated Marketing & Demand Creation StrategyLead the development and execution of integrated marketing campaigns that drive conversion, consideration, and brand growth.Partner with media and creative agencies to develop holistic brand engagement plans across digital media, retail media, influencer, and shopper marketing initiatives.Lead digital and e‑commerce brand stewardship, ensuring cohesive activation of Brita’s brand presence across owned, earned, and paid digital channels.Lead always‑on digital and e‑retail initiatives, including optimizing content and conversion strategies with key retail partners (e.G., Amazon, Walmart, Costco).Ensure campaigns support key brand objectives:



recruiting current households into the water filtration category, driving filter replacement frequency, and reinforcing Brita’s leadership in filtration.Collaborate with internal teams to ensure seamless execution across national, retail, and digital channels.Establish performance measurement frameworks to track marketing effectiveness and optimize investment decisions.Monitor brand performance across key channels, leveraging analytics and insights to identify growth opportunities and inform business decisions.Cross‑Functional Leadership & Commercial ExecutionPartner closely with Sales, Finance, Supply Chain, and R&D; to support delivery of integrated business plans.Lead cross‑functional execution to ensure successful commercialization of innovation and marketing initiatives.Align marketing strategies with retailer priorities to drive strong in‑store and digital shelf execution.Ensure flawless execution of programs that drive conversion at the moment of choice.Team Leadership & Capability DevelopmentLead and develop the assistant marketing manager, fostering strong brand management capabilities and execution excellence.Provide guidance on project prioritization, analytics, and campaign execution.Foster a collaborative and high‑performance team environment.Qualifications & ExperienceYears and Type of Experience8–10+ years of progressive marketing experience within leading CPG or consumer‑driven organizations.Significant brand management and integrated marketing leadership experience.Proven experience managing and delivering against brand P&L; components.Demonstrated experience developing long‑term brand strategies and innovation pipelines.Strong experience leading integrated marketing campaigns across digital, retail media, and shopper marketing channels.Experience partnering closely with Sales, Finance, Supply Chain, and R&D; to bring initiatives from strategy through commercialization.Proven ability to lead agency partners and cross‑functional teams to deliver high‑impact business results.Skills and AbilitiesStrategic brand leadership and ability to define and execute long‑term brand strategies.Strong business and financial acumen: understanding of P&L; drivers, pricing strategy, and portfolio optimization.Consumer‑first mindset and passion for uncovering consumer insights.Integrated marketing expertise: understanding of digital, retail media, shopper marketing, and traditional media.Influential leadership and ability to mobilize cross‑functional teams and agency partners.Analytical and data‑driven decision making.Entrepreneurial mindset and comfort operating in ambiguity.Exceptional communication and storytelling skills with ability to influence senior stakeholders.Education Level / DegreeUniversity degree in Business, Commerce, Marketing, or related discipline.Master’s or MBA is considered an asset.BenefitsHealth plans, including vision and dental.Competitive pension program with company match.Paid time off, including half‑day summer Fridays (subject to location).Maternity leave perks.Additional wellness and professional development benefits.Targeted salary range: Non‑Sales – $109,104 – $159,104; Sales – $94,928 –$144,928 (subject to change).Inclusive Culture and EEOOur values‑based culture connects to our purpose and empowers people to be their best, professionally and personally. We serve a diverse consumer base and foster an inclusive culture where every person can feel respected, valued, and fully able to participate. Clorox is an equal‑opportunity employer.#J-18808-Ljbffr

📌 Senior Brand Manager (Brampton) - C$94,928 - C$159,104 A Year (Winnipeg)
🏢 Clorox
📍 Winnipeg