Job DescriptionThe IAT Strategy Director is responsible for guiding the Integrated Marketing Communications (IMC) process by aligning strategic and tactical deliverables with business and brand objectives. This role is responsible for bringing together each of the IAT agencies to drive meaningful collaboration, leading insight and ideation sessions to deliver a seamless audience‑led connections plans across paid, owned and earned channels.This role serves as an integrated client resource working hand‑in‑hand with the creative and media agencies to ensure outputs are cohesive across all channels while maximizing effectiveness through portfolio management.The IAT Strategy Director will play a significant role through annual strategic planning as well as throughout the tactical planning initiatives throughout the year. Their remit will include working collaboratively with the client team to adapt global planning process for the Canadian market. In addition, they will be responsible for the development, oversight and management of the communications framework through planning to activation – ensuring a connected experience for the consumer across all touchpoints.ResponsibilitiesRegional accountability to global governance, in‑market application and representation of local needsLead IAT process and provide strategic partnershipOrchestration of audience‑led consumer journeys & comms plans through integrated ecosystem (Media (PESO), Creative, Influencer, Creative, Commerce)Develops Measurement Framework & Learning Plan; Tracking & Optimizationagainst KPIsProject Management; toolkit deployment, market communication,



adoption tracking and feedbackLead the strategy on industry leading brands that require not only the ability to develop effective ideas but also knowledge of best practice media principlesDetermine the communications tasks for each campaign while deciding the right channels and their rolesUnderstand macro and micro trends in culture in ways that inform strategies.Establish measurable campaign KPIs, helping to enhance creative effectiveness and improve sell rate of innovative ideasPartner closely with inter‑agency teams to ensure the creative idea make most effective use of an integrated mix of owned, earned and paid channels, and are deployed via innovative, targeted media and technologyPartner closely with the Media Planning, Research and Data Sciences team to drive the creation of media and data plan that pays dividends to your connections planPartner closely with the clients’ owned channel teams to ensure that the communication idea is adopted and executed seamlessly throughout social, PR, and .Com propertiesResponsible for demonstrating an understanding of consumer behaviors within media, and a working knowledge of media relevant to the client’s business including TV, digital, social, experiential, print, OOH, and searchShowcase an understanding of digital,



social and emerging platforms and technologiesReport up to and collaborate with VP Strategy to drive best‑in‑class workBring thought leadership to clients and Spark Foundry as a wholeInteract with clients and lead brainstorming sessions and workshopsPartake in new business pitches with the Spark Foundry teamQualificationsProfessional skillsGreat thinker and an even better storytellerCollaborationCuriosityCreativityPassion for innovationAbility to package information in clear, concise and impactful waysExcellent at summarizing and making complex information accessibleRelationship‑minded to collaborate with internal teams, external partners, and clientsVery strong written and oral communication skillsRequirements6+ years of Communications, Brand Strategy or Media Strategy roleMastery of technological, cultural, media trends & best practicesDegree in a related discipline an asset (preferably in a Business, Communication, Marketing, or Cultural Studies program)Exposure to the creative ideation processFully fluent in English, French fluency a robust assetAdditional InformationTransparency matters to us. The salary range for this position is $85,000-$95,000 per year. Actual compensation within this range will be based on a variety of factors, including relevant experience, knowledge, skills, and applicable certifications. This range reflects what we reasonably expect to offer based on current market data.Spark is an equal opportunity employer with a strong commitment to diversity and inclusion. We create and nurture a vibrant work environment that celebrates, values and leverages all aspects of diversity and inclusiveness, attracts world‑class talent and serves as the industry benchmark for best practices. We encourage applications from all qualified individuals and will provide appropriate accommodation for candidates with disabilities or accessibility needs throughout the recruitment process, upon request.#J-18808-Ljbffr

📌 Iat Director, Strategy - $85,000 - $95,000 A Year (Winnipeg)
🏢 Spark Foundry
📍 Winnipeg