Develop and execute lead generation programs through marketing activities, events, webinars, and roundtables

Support and execute integrated ABM strategies targeting high-value accounts in collaboration with Sales

Develop tailored campaign and event content and offers aligned with the buyer journey

Monitor and analyze event performance, optimizing engagement, conversion, and pipeline acceleration

Use marketing technology and processes to manage campaigns, events, audience segmentation, performance metrics, and reporting

Create and deliver event experiences showcasing company services

Lead project management to ensure campaigns and events are delivered on time and on budget

Own the full lifecycle of physical and virtual campaigns and marketing events, including logistics, promotion, in office execution, and follow-up

Collaborate with marketing, sales, executives, stakeholders, and external vendors

Develop and manage event budgets, timelines, booth and collateral needs, speaking opportunities, and attendee engagement strategies

Track and report lead capture, follow-up workflows, pipeline, and revenue contribution

Coordinate campaign and event debriefs to optimize processes

Manage lead nurture follow-up and handoffs between Marketing, BD, and Sales

Requirements

Bachelor’s degree in marketing, communications, or a related field

5+ years of B2B marketing experience,



ideally in cybersecurity or fast-moving tech environments

Experience planning and executing in-person events, including 3rd party events and roundtables

Experience planning and executing virtual events, including webinars, roundtables, and podcasts

Experience with project management tools such as Monday.com

Core Competencies
Demonstrates expertise in developing and executing lead generation programs and integrated ABM strategies, with a strong focus on event planning and management. Proficient in utilizing marketing technology for campaign management and performance analysis.

Highest-signal resume keywords

Lead Generation Programs

Integrated ABM Strategies

Event Planning and Execution

Project Management

Marketing Technology

Hard Skills

B2B Marketing

Campaign Management

Audience Segmentation

Performance Metrics

Event Budget Management

Lead Capture Tracking

Content Development

Engagement Optimization

Virtual Event Execution

In-Person Event Planning

Soft Skills

Collaboration

Communication

Project Leadership

Stakeholder Engagement

Analytical Thinking

Industry Keywords

Cybersecurity

Tech Environments

B2B Marketing

Lead Nurture

Pipeline Acceleration

Tools & Technologies

Monday.com

Marketing Automation Tools

Webinar Platforms

Event Management Software

#J-18808-Ljbffr

📌 Marketing Manager – Events (New Brunswick)
🏢 Jobtailor
📍 New Brunswick