Shape audience engagement strategies as the Director of Audience Strategy in a hybrid workplace. This role combines analytical expertise with leadership to achieve measurable outcomes.

As Director of Audience Strategy, you'll leverage your extensive experience to connect client needs with data capabilities and strategies. Your technical proficiency will empower a skilled team to create audience segments and improve operational processes. This position involves strategic advising, campaign optimization, and thorough reporting.

Key Responsibilities:
• Drive the audience strategy narrative based on client needs
• Maintain documentation and optimize audience processes
• Support segment creation and application of audience models




• Mentor team members and enhance their technical skills
• Ensure compliance with privacy regulations in data handling

Requirements:
• At least 7 years of experience in audience or marketing analytics
• Direct experience managing a significant budget
• Background in audience segmentation and campaign activation
• Excellent communication skills for cross-functional collaboration
• Understanding of industry dynamics and technical capabilities

Empower your team and innovate audience strategies effectively while working with Omnicom Media.
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📌 Hybrid Director, Audience Strategy Role (Ontario)
🏢 Omnicom Media
📍 Ontario