Lead customer retention strategies as a Senior Manager, focusing on DTC channels and lifecycle marketing. Utilize Klaviyo, Shopify, and analytical tools to drive purchase frequency and loyalty.
As a Senior Manager, you will own the DTC customer lifecycle from first purchase to retention and reactivation. Key responsibilities include managing the CRM calendar for Email, SMS, and Push, while developing sophisticated customer journeys. You will apply retention analytics and testing strategies, partnering with the PRO Marketing team for effective engagement.
Key Responsibilities:
• Own customer lifecycle strategies for DTC channels
• Manage CRM calendar across Email, SMS, and Push
• Create targeted journeys for customer segments
• Implement structured A/B testing and insights analysis
• Track performance for retention and repeat purchase
Requirements:
• 5-7 years in CRM or lifecycle marketing
• Expert-level experience with Klaviyo and Shopify
• Strong knowledge in GA4 and segmentation strategies
• Proven success in retention and LTV analytics
• Experience with B2B CRM as a plus
Elevate customer engagement through strategic CRM initiatives and lifecycle management in a agile DTC environment.
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