Lead marketing innovation as the Director of Marketing and Admissions, shaping LaSalle College's strategies for growth and visibility. Collaborate with cross-functional teams to engage target audiences effectively.

In this pivotal role at LaSalle College, under the Executive Director, you'll steer the institution's marketing initiatives to boost enrollment and enhance brand image. Your efforts in campaign planning and execution will directly influence the college's outreach and engagement with prospective students. Lead a talented team while leveraging your expertise in digital marketing to ensure insightful progress.

Key Responsibilities:
• Craft and implement marketing strategies tailored for LaSalle College
• Optimize marketing campaigns across diverse mediums




• Ensure brand integrity across all platforms
• Direct and mentor the marketing team comprising creative personnel
• Evaluate campaign performance and refine approaches based on KPIs

Requirements:
• Degree in marketing or communications
• 7-10 years of relevant marketing experience
• Knowledge in higher education marketing
• Proficient in digital strategies, SEO/SEM, and CRM systems
• Fluency in French and robust English communication skills

Utilize your strategic marketing management to positively impact LaSalle College's enrollment and outreach efforts.
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📌 Director of Marketing and Admissions Strategy (Quebec City)
🏢 LCI Education
📍 Quebec City