Develop and execute lead generation programs through marketing activities, events, webinars, and roundtables
Support and execute integrated ABM strategies targeting high-value accounts with Sales
Develop tailored campaign and event content and offers aligned with each stage of the buyer journey
Monitor and analyze event performance, optimizing engagement, conversion, and pipeline acceleration
Use marketing technology and processes to manage campaigns, events, audiences, performance metrics, and reporting
Create and deliver event experiences showcasing company services
Lead project management to deliver campaigns and events on time and on budget
Manage the full lifecycle of physical and virtual campaigns and marketing events, including logistics, promotion, on-site execution, and follow-up
Collaborate with marketing, sales, executives, stakeholders, and external vendors
Develop and manage event budgets, timelines, booth and collateral needs, speaking opportunities, and attendee engagement strategies
Track and report lead capture, follow-up workflows, pipeline contribution, and revenue
Coordinate campaign and event debriefs to optimize processes
Manage lead nurture follow-up and handoffs between Marketing, BD, and Sales
Requirements Bachelor’s degree in marketing, communications, or a related field




Proven 5+ years of B2B marketing experience, ideally in cybersecurity or rapid-moving tech environments
Proven experience planning and executing in-person events, including 3rd party events and roundtables
Proven experience planning and executing virtual events, including webinars, roundtables, and podcasts
Experience with project management tools such as Monday.com
Core Competencies Demonstrates expertise in developing and executing lead generation programs and integrated ABM strategies, with a strong focus on event management and performance optimization. Proficient in managing the full lifecycle of marketing campaigns and events, ensuring alignment with sales and stakeholder objectives.
Highest-signal resume keywords B2B Marketing Experience
Event Planning and Execution
Lead Generation Programs
Project Management
Marketing Technology Utilization
Hard Skills Lead Generation
Campaign Development
Event Management
Performance Analysis
Budget Management
Soft Skills Collaboration
Communication
Project Management
Industry Keywords Cybersecurity
Tech Environments
ABM Strategies
Buyer Journey
Virtual Events
Tools & Technologies Monday.com
Marketing Automation Tools

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📌 Marketing Manager – Events (Nova Scotia)
🏢 Jobtailor
📍 Nova Scotia