Drive customer loyalty as the Loyalty Program Manager at the Royal Canadian Mint, focusing on the Masters Club initiative. Leverage your expertise in customer engagement within a hybrid work setup.

In this role, you will implement effective B2C marketing strategies and lead the Masters Club evolution. With at least 7 years of experience, you will ensure program performance, facilitate engagement initiatives, and maintain consistent governance across the loyalty program.

Key Responsibilities:
• Define and evolve the Masters Club program structure
• Lead initiatives to engage and retain loyal customers
• Oversee the administration of program governance
• Provide insights for performance optimization
• Collaborate with cross-functional teams to align efforts

Requirements:
• Proficiency in both English and French
• Relevant university degree required
• Minimum of 7 years in B2C marketing roles
• Deep understanding of loyalty and lifecycle marketing
• Skills to handle diverse priorities and evolving timelines

Utilize your strategic and hands-on experience to enrich customer loyalty at the Royal Canadian Mint.
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📌 Loyalty Program Manager at Royal Canadian Mint (Quebec City)
🏢 Monnaie
📍 Quebec City