The Paid Media Specialist is responsible for end-to-end planning, coordination, execution, and optimization of integrated paid media campaigns across traditional and digital channels. This role combines media strategy and buying with hands-on execution, analytics, tracking, testing, and performance reporting and supports both internal and client projects in a high-production environment.

Job Responsibilities

Coordinate the planning, purchase, and execution of paid media campaigns across traditional and digital channels ensuring the campaigns are delivered accurately efficiently, and on schedule

Own and manage applications involved in advertising in a regulated industry on multiple channels across multiple provinces ensuring seamless compliance

Plan and coordinate traditional media buys across channels including television, radio, out-of-home, print, and other emerging or relevant platforms

Manage the end-to-end strategy and execution of digital advertising campaigns across platforms including but not limited to Google Ads, Meta Ads, Pinterest, Reddit, programmatic/display networks and other digital channels

Conduct audience, market, media, and competitive research to identify opportunities and inform channel selection, targeting, and channel investment decisions

Contribute to the development of integrated paid media strategies and plans aligned with campaign objectives, target audiences, budgets, and performance goals.

Research and evaluate media opportunities, vendors, platforms, placements, and emerging channels to identify opportunities to improve reach, efficiency, and campaign performance

Coordinate media proposals, rate negotiations, placement details, added-value opportunities, contracts, and campaign requirements with media vendors and partners

Build, configure, and launch digital campaigns, including campaign structure, audiences, targeting, budgets, bidding, placements,



tracking and other platform requirements

Set up, configure, and maintain Google Analytics and other analytics platforms to support accurate campaign and website performance reporting

Develop, maintain, and distributed ad trafficking schedules

Develop and maintain campaign tracking frameworks, including UTM parameters, naming conventions, and other tracking requirements to ensure consistent and reliable attribution

Coordinate the implementation, testing and validation of conversion tracking, pixels, tags and other measurement requirements

Analyze test results and translate findings into actional recommendations to continuously improve the media strategy

Collaborate internally with the marketing team to ensure channel specifications are provided to inform production needs

Traffic assets to vendors and platforms

Optimize digital campaigns based on performance data, audience behaviour, conversion results, and campaign objectives

Track media budgets, commitments, and spends across channels and ensure they are aligned with approved plans and budgets

Develop campaign reports and performance analyses and translate them into clear insights and recommendations

Build and maintain robust relationships with media vendors and serve as the primary point of contact

Collaborate with both internal and external teams to ensure seamless delivery of paid media strategy

Support other marketing initiatives as needed

Requirements

3+ years of experience in paid media, digital marketing, media buying, performance marketing,



or a related role

2+ years of experience in Google Analytics (GA4) including setup, campaign measurement, traffic analysis and reporting

2+ years of hands-on experience planning, building, launching, and optimizing paid digital campaigns, particularly across Google Ads and Meta Ads.

Post-secondary education in marketing, communications, advertising, business, or a related field

Strong communication and negotiation skills

Strong research skills and planning abilities

Capable of balancing multiple campaigns, deadlines, platforms and stakeholders

Working knowledge of Google Tag Manager

Experience developing, executing, evaluating A/B or other structured campaign tests

High attention to detail

Collaborative working style and the ability to work effectively with both internal and external teams

Ability to work independently and exercise good judgment while knowing when to seek input or elevate issues

Growth-minded with an interest in testing new approaches and staying current in media, advertising technology, analytics and consumer behavior

Experience coordinating or purchasing traditional media would be considered an asset

Agency experience would be considered an asset

Find Your Freedom at Stride
At Stride, we're all about ensuring our team thrives as a valued member, look forward to:

Commitment to Diversity, Equity and Inclusion across the employee career journey,

An Employee Assistance Program where you can access counselling and coaching sessions,

Focus on talent management, including career and skills development,

Health & Wellbeing activities,

Candidates who are offered a position will be required to complete pre-employment checks

We are a 2026 Circle Back Initiative Gold Employer – we commit to respond to every applicant

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📌 Senior Paid Media Specialist (Alberta)
🏢 Jumbo Interactive
📍 Alberta