Define how Inception presents itself to the world: its story, voice, identity, launches, and the clearest way to explain an AI engine that builds shopping experiences and keeps them true
Create and launch standalone brands on top of that engine, each devoted to one passion and unmistakably its own, including Brickonia, Atelier 700, and the worlds still on the bench
Build the brand architecture that makes the relationship between Inception and every world coherent without making the worlds look or sound alike
Lead hands-on creative direction across naming, verbal identity, visual identity, launch campaigns, and the details that make a brand feel complete
Make social a primary product surface: create original formats, build organic and paid audiences, and give each brand a reason to be followed even when nobody is shopping
Connect communication to the product loop by watching what people understand, what they respond to, what the results say, and what that should change in the brand or experience




Establish a repeatable brand system that can launch many worlds without turning them into templates
5+ years of experience creating a brand people remember, not only managing one that already existed, and still in the work rather than looking back on it
Exceptional judgment in social, narrative, and creative direction, with enough range to move from strategy to the actual work
The ability to steward one parent brand and several audience brands at once without flattening their identities
A demonstrably high bar for craft and detail, paired with the judgment to ship, learn, and improve
A solid feedback loop: actively seek critique, read audience signals, separate ego from the work, and turn learning into the next iteration
Fluency in written and spoken French and English, with the judgment to make both feel native rather than translated

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📌 Director of Brand & Communications Brand & Communications · Remote Friendly (Quebec, Canada) · $120, (Quebec City)
🏢 Inceptionia
📍 Quebec City