Join Manulife Wealth and Asset Management as the Creative Brand Director, focusing on impactful branding and marketing strategies. Embrace a hybrid work culture that enhances creativity and execution.
Reporting to the AVP, Brand, this role centers on marrying strategic vision with outstanding execution across key campaigns. You'll uphold brand integrity through strong governance while managing a diverse team and external partnerships. Your leadership will ensure that creativity remains at the core of all branding initiatives, driving significant business outcomes.
Key Responsibilities:
• Uphold brand standards across all marketing initiatives
• Lead end-to-end creative and content processes
• Drive integrated campaigns that foster brand awareness
• Cultivate relationships with external agencies and vendors
• Analyze and report on campaign performance across channels
Requirements:
• 7+ years in brand management and marketing
• Robust skills in leading creative projects
• Experience in managing agency relationships
• Familiarity with financial services a plus
• Bachelor’s degree required; MBA is a bonus
Lead innovative branding efforts and make a lasting impact at Manulife WAM.
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