Compensation: CAD 155000 - CAD 185000 - yearly
Company Description Indigo is a physical and digital place inspired by and filled with books, ideas, beautifullydesigned lifestyle products, and the creative people who help make it all happen. We believein real books, living life fully and generously, being kind to each other and to the environment,and that stories — big and little — connect us. Indigo is our customer's happy place — for joyfulmoments of discovery and to connect with people who share their passion for reading, theirbelief in ideas, and their commitment to making the world a better and more beautiful place.
OUR GUIDING PRINCIPLES Our Mission is to inspire reading and enrich the lives of booklovers. As such, we believe inthe power of people and their stories. We aim to attract top talent, nurture the potential ofour employees, and create space for everyone to thrive. OurGuidingPrinciples are thefew key ideas that are meant to influence everything we do, every day.
We Will Hire, Inspire, Promote and Retain the Best – A’s Hire A’s
We Will Be Data Driven – System Thinking – Entrepreneurial
We are Committed to True and Shared Value Creation
We Will Be Human-Centered and AI Enabled
We are Committed to Caring About Each Other, Our Communities, Our Environment
Job Description The Director of Ecommerce and Customer Care leads the ongoing innovation and advancement of our e-commerce site, driving seamless omnichannel engagement, browsing and shopping experiences for our community of book lovers and gift givers.
MISSION
To direct and advance data-driven growth strategies to optimize brand connection, discovery, conversion, and site performance, ensuring our digital storefront consistently reflects our commitment to Inspiring reading and joyful gifting for booklovers.
KEY PERFORMANCE METRICS
Output Metrics
Net Promoter Score
E-com sales – direct and EPU
Employee Engagement
Input Metrics
Traffic, conversion rate and average order value
Units per transaction, attach rate, and EPU
Site speed
Dwell time




Traffic originating mix: owned, organic, referral and AI-referred sources
KEY RELATIONSHIPS
Leads: Ecommerce team, Customer Care team
Interfaces with: Digital Product, Visual Merchandising, Merchants, Marketing, Studio, UX Design, IT, Finance
Maintains relationships externally with peer network, Booknet Canada, RCC
KEY ACCOUNTABILITIES
Develop and lead the execution of the eCommerce site experience in support of overall business growth and revenue targets;
Execute site merchandising, seasonal strategies, and content to support the product and marketing strategies
Own customer experience from browse to fulfillment Establish and monitor merchandising tenets and best practices
Establishnew arrivals calendar and merchandising cadence
Establishand monitoring cross-category content, campaign, and homepage tenets and best practices
Optimize the conversion funnel to drive incremental product page views, customer count and average order value
Evaluate and solve customer disptempers with CC team

Define, develop, and implement a comprehensive SEO strategy with insight and input from relevant cross-functional stakeholders
Establish quarterly channel forecasts and budget recommendations, with speed and ownership to adjust tactics and strategies quickly based on learnings and opportunities
Manage an experimentation roadmap to optimize performance, including A/B creative tests, incrementality tests, and spend scaling tests
Embrace and seek out technology that creates solutions for identified customer friction points
Accountable for the overall engagement, productivity, turnover and bench strength of the team




Qualifications The Director of E-commerce should have a passion for the Indigo business
Hold a relevant degree from a recognized university, with a robust record of academic achievement.
Deeply knowledgeable about e-commerce (history and trends)
Minimum of five years of experience leading a high-performing e-commerce business.
Demonstrated ability to deliver outstanding results, be a strong strategic and creative thinker, and have demonstrated the ability to build and motivate a team
Additional Information Indigo uses artificial intelligence (AI) tools to assist with certain aspects of the hiring process, such as screening and assessments. These tools support our team but do not replace human judgment. We are committed to using AI responsibly, fairly, and in compliance with applicable employment and anti-discrimination laws. We regularly review these tools to help prevent bias or discrimination.
At Indigo, Diversity, Equity, Inclusion, and Accessibility are core to our values. We integrate these principles into our training, policies, and hiring practices and continuously evolve to reflect the needs of the communities we serve. We welcome applicants from all backgrounds and lived experiences, including but not limited to individuals who identify as BIPOC (Black, Indigenous, and People of Colour), members of the 2SLGBTQIA+ community, and persons with disabilities. If you require an accommodation during the recruitment process, please contact Human Resources at [emailprotected] .
We respect your privacy throughout the recruitment process. Our Candidate Privacy Notice explains how we collect, use, and protect your personal information when you apply for a role with Indigo, and the choices available to you.
This posting is for a current opportunity within Indigo.
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📌 Director, E-Commerce (Ontario)
🏢 Indigo
📍 Ontario