Own the setup, execution, and optimization of paid social campaigns across Meta, TikTok, Pinterest, YouTube, and other digital platforms
Maintain quality assurance across campaign builds, ads, targeting, and tracking to deliver error-free work with minimal oversight
Serve as a day-to-day client contact and deliver clear, professional communications
Monitor campaign pacing, performance, and budgets to align delivery with client goals and KPIs
Make informed optimization recommendations in partnership with managers
Interpret campaign data, connect performance trends to KPI impact, and surface preliminary optimization insights
Contribute to weekly and end-of-campaign reporting, translating data into actionable takeaways
Support performance tracking and testing methodology, including A/B tests and measurement frameworks
Independently troubleshoot common campaign and platform issues, escalating complex challenges when needed
Research industry trends, platform updates, and competitive insights to inform campaign strategy and optimizations
Share relevant agency resources with clients and teammates
Support teammates by sharing workload, knowledge, and best practices
Requirements 2+ years of experience in paid media, social media advertising, digital marketing, or related agency work
Post-secondary degree or diploma in Marketing, Advertising, Communications, or a related field (preferred)
Hands-on experience with Meta Ads Manager, TikTok Ads Manager, Pinterest Ads Manager, and Google Ads (YouTube)
Bonus exposure to Reddit, Nextdoor, or other emerging platforms
Active certification in at least one core platform, or willingness to obtain within the first 90 days




Commitment to pursuing additional certifications as client mix evolves or to support agency badging requirements
Ability to articulate how platform features connect to campaign goals
Strong command of campaign QA, trafficking, targeting, tracking parameters (UTMs), A/B testing, and automated rules
Solid understanding of full-funnel marketing strategy and KPIs such as ROAS, CPM, CPA, CPC, CTR, and CPS
Proficient in data interpretation and connecting campaign performance trends to KPI impact
Understanding of performance tracking and testing methodology
Proficient in Excel and Google Sheets, including formulas, VLOOKUP, and pivot tables
Excellent verbal and written communication skills, with the ability to tailor context to the audience
Reliability and professionalism in interactions with peers and clients
Ability to provide respectful, constructive input while staying focused on solutions
Ability to respond calmly when emotions influence discussions
Ability to independently troubleshoot common issues and offer solutions
Ability to seek input on complex challenges and contribute process-optimization ideas
Ability to balance multiple tasks and competing priorities, meeting deadlines with accuracy
Ability to adjust priorities quickly when client or business needs shift
High degree of professionalism, accountability, and attention to detail




Familiarity with Slack, Asana, Google Slides, PowerPoint, and Canva
Ability to organize, format, and present data in a visually compelling way
Ability to facilitate productive collaboration across teams and share information proactively
Ability to reliably follow through on commitments and quality standards
Ready-to-learn mindset; seeks and applies feedback constructively
Understanding of agency offerings and ability to contextualize them within client goals
Core Competencies Demonstrates expertise in managing and optimizing paid social campaigns across multiple platforms, with a robust focus on data interpretation, performance tracking, and client communication. Proficient in campaign quality assurance and familiar with full-funnel marketing strategies and key performance indicators.
Highest-signal resume keywords Paid Media Management
Meta Ads Manager
Campaign Quality Assurance
Data Interpretation
A/B Testing
Hard Skills Social Media Advertising
Digital Marketing
Campaign Tracking Parameters
Full-Funnel Marketing Strategy
KPI Analysis
Excel Proficiency
Google Sheets Proficiency
Automated Rules
Performance Tracking
Troubleshooting
Soft Skills Excellent Communication Skills
Professionalism
Collaboration
Problem-Solving
Adaptability
Certifications & Qualifications Active Certification in Core Platform
Industry Keywords Campaign Optimization
Client Goals
KPI Impact
Emerging Platforms
Agency Offerings
Tools & Technologies TikTok Ads Manager
Pinterest Ads Manager
Google Ads
Slack
Asana
Google Slides
PowerPoint
Canva

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📌 Senior Account Coordinator (Ontario)
🏢 Jobtailor
📍 Ontario