Transform Lifecycle Marketing at Directive Consulting as a strategic leader. Shape and execute B2B marketing strategies focused on revenue growth in a remote-first setting.

In this pivotal role, you'll build, innovate, and enhance Directive's Lifecycle Marketing offering from the ground up. You'll engage deeply with clients, delivering tailored lifecycle strategies across both eCommerce and Service sectors. Your expertise will help mentor a team while participating directly in high-impact projects.

Key Responsibilities:
• Define lifecycle marketing strategies rooted in client needs
• Architect end-to-end customer journeys for maximum conversion
• Identify opportunities and gaps within current lifecycle efforts




• Develop testing roadmaps to enhance messaging and timing
• Lead client interactions, driving impactful discussions

Requirements:
• Minimum 6 years of relevant experience in marketing
• Hands-on approach to lifecycle strategy development
• Comfort with multiple marketing automation platforms
• Ability to mentor and guide junior team members
• Robust analytical skills with a focus on measurable outcomes

Drive client success in Lifecycle Marketing with your strategic vision at Directive Consulting.
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📌 Lifecycle Marketing Practice Leader (Alberta)
🏢 Directive
📍 Alberta