OverviewThe Sr. Manager, Measurement & Insights lead for CA Segment is a senior leadership role within the Global Digital Marketing organization. The Sr. Manager of Canada Measurement & Insights would be responsible for standardizing digital measurement framework, end-to-end marketing intelligence enablement and analytics engineering to accelerate digital sales growth, strengthen customer experiences, optimize brand performance, and improve distribution outcomes for Manulife’s Canada segment as a global SME. This role leads and develops a high‑performing team of digital analysts, marketing analysts and analytics engineers, setting standards for analytical rigor, experimentation excellence, and trustworthy insights. The position also serves as a strategic partner to Segment Marketing, Digital, Distribution, CX, Product and regional business leaders, ensuring digital analytics translates into measurable business value, smarter investments, and market‑ready playbooks.Position ResponsibilitiesBuild and implement advanced measurement methodologies (incrementality, attribution, experimentation, MMM, cross‑channel frameworks).Develop end‑to‑end measurement strategies, measurement roadmaps, and KPI standards for specific segment.Shape how advertising teams measure marketing effectiveness across ecosystems, including AI‑powered platforms.Translate complex data into transparent, compelling stories, visualizations, and executive‑ready narratives.Perform data extraction, modeling and analysis using SQL/Python and large datasets.Generate actionable recommendations that influence segment CMO and business/marketing leaders.Serve as the primary data, marketing measurement, and attribution advisor to senior marketing and business leaders.Own senior‑level relationships and guide digital strategy roadmap.Partner with cross‑functional teams (marketing, product, sales, engineering, IT) to provide insights and build connected marketing data products.Represent GDM and the organization to share emerging trends and best practices in marketing intelligence.Drive internal education,



evangelizing measurement capabilities and insights frameworks.Lead a dedicated team of analysts and managers, manage intake and capacity for all segment personalization use‑cases and marketing measurement.Coach on technical depth, insightfulness, and business storytelling.Develop talent, performance, and long‑term high‑performing team structure.Lead the Databricks‑first marketing data architecture practice to build a scalable measurement foundation powering marketing reporting, attribution, and executive insights.Support Data Office building gold‑layer semantic models for funnels, journeys, and distribution analytics in partnership.Ensure robust data contracts and high‑quality event tracking across web, app, and server‑side sources.Advance predictive, causal, and optimization analytics to drive marketing performance and personalization.Build forecasting, attribution, and optimization models (ARIMA/Prophet, MMM/MTA, budget/channel optimization) using Python and PySpark.Deploy feature stores and batch/streaming scoring pipelines, writing predictions back to Databricks and activation platforms like Adobe RTCDP.Required Qualifications15+ years in marketing/digital analytics, BI insights, or data science with demonstrated cross‑functional leadership experience.Deep expertise across segment‑aligned domains, including digital sales, CX, Brand & Distribution, Analytics Engineering, and Python‑based Data Science.Advanced proficiency with Databricks (SQL, PySpark, Delta Lake, Workflows, Unity Catalog) and Adobe Analytics.Expertise in experimentation design, attribution methodologies, incrementality, measurement, MMM, CLV and privacy‑aware analytics in regulated industries.10 years of experience leading analysts/BI developers/analytics engineers/data scientists, providing technical direction, mentorship,



and prioritization.Familiarity with Adobe Analytics, Adobe Journey Optimizer and Target activation and outcome feedback loops.Success MetricsDriving measurable gains in conversion, retention, brand lift, and channel efficiency via effective dashboards and actionable insights.Adoption of unified KPI frameworks and incrementality measurement for hyper‑personalized marketing communication.Executive decisions informed by trustworthy dashboards, models, and narratives.Validated standardized measurement across initiatives, scaled playbooks and test‑learn cycles.High‑performing team building and empowerment.Shifting focus from ad‑hoc reporting to AI‑empowered insights via self‑serve reporting automation.BenefitsCustomizable benefits including health, dental, mental health, vision, short‑ and long‑term disability, life and AD&D insurance coverage, adoption/surrogacy, and wellness benefits, and employee/family assistance plans.Retirement savings plans (pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources.Generous paid time off program in Canada, including holidays, vacation, personal and sick days, and a full range of statutory leaves of absence.Salary & LocationLocation: Toronto, Ontario. Hybrid working arrangement. Salary range: $92,900.00 CAD – $142,900.00 CAD. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.EEO StatementManulife is an Equal Opportunity Employer. At Manulife/John Hancock, we embrace our diversity, strive to attract, develop and retain a workforce that is as diverse as our customers, and foster an inclusive work environment. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex, sexual orientation, gender identity, disability or any other protected characteristic.#J-18808-Ljbffr

📌 Sr. Manager, Ca Segment Measurement & Insights Lead - C$92,900 - C$142,900 A Year (Winnipeg)
🏢 Manulife
📍 Winnipeg