Key Responsibilities
Sales Leadership & Team Management

Lead and support the sales team.

Establish annual, quarterly, and monthly sales objectives aligned with revenue targets.

Monitor individual salesperson performance and sales activities.

Conduct regular sales meetings and pipeline reviews.

Coach team members on account development, proposal strategy, and opportunity management.

Foster a culture of accountability, responsiveness, and customer focus.

Salesforce CRM Administration & Excellence

Serve as the primary business owner and champion of Salesforce within the sales organization.

Ensure all opportunities, contacts, client interactions, forecasts, and proposals are accurately maintained in Salesforce.

Develop and improve CRM dashboards, reports, workflows, and automation.

Monitor CRM data quality and enforce sales process compliance.

Train and support staff in effective Salesforce usage.

Utilize Salesforce data to improve forecasting accuracy and management decision-making.

Opportunity & Pipeline Management

Maintain visibility of all sales opportunities.

Ensure opportunities progress through the prescribed sales process in a timely manner.

Identify stalled opportunities and coordinate actions required to advance them.

Implement systems and reviews to ensure no viable opportunities are missed.

Monitor pipeline health, conversion rates, proposal success rates, and forecast accuracy.

Provide regular reporting on pipeline status, upcoming opportunities, and sales performance.

Sales Planning & Forecasting

Develop and execute the annual sales plan.

Monitor performance against sales targets and growth objectives.

Produce monthly sales forecasts and business development reports.

Analyze market trends, customer activity, and industry developments.

Identify current customer segments, strategic accounts, and growth opportunities.

Pricing,



Margin Management & Commercial Oversight

Collaborate with Operations and Finance in the development of project pricing.

Ensure proposed projects achieve target gross margins and profitability objectives.

Review cost estimates, resource requirements, and commercial assumptions prior to proposal submission.

Balance competitiveness with profitability in proposal and contract negotiations.

Monitor project margin performance and provide feedback to improve future bidding strategies.

Operations Collaboration

Work closely with Operations to ensure projects sold can be delivered safely, efficiently, and profitably.

Facilitate communication between Sales, Finance and Operations throughout the opportunity lifecycle.

Ensure client requirements and commitments are clearly documented and communicated.

Support continuous improvement of the sales-to-project-execution process.

Help align sales priorities with operational capacity and resource availability.

Client Relationship Management

Develop and maintain strong relationships with existing and prospective clients across Canada.

Support key account management efforts.

Participate in major client meetings, industry events, and contract negotiations.

Ensure consistent follow-up on all client inquiries and opportunities.

Promote long-term customer satisfaction and repeat business.

Qualifications
Education

Bachelor's degree in Business, Marketing, Engineering, Geoscience, or a related discipline.

Equivalent industry experience may be considered.

Experience

5-10 years of sales,



business development, or commercial management experience.

Demonstrated experience managing a sales team.

Proven experience administering and utilizing Salesforce CRM.

Experience with sales forecasting, proposal management, and pipeline reporting.

Experience in mining services, geophysics, engineering services, technical consulting, or a related industry is considered an asset.

Technical Skills

Advanced Salesforce CRM knowledge and administration experience (required).

Strong understanding of sales metrics, KPIs, forecasting, and opportunity management.

Experience with proposal development and commercial negotiations.

Strong proficiency with Microsoft 365 applications.

Understanding of project costing and profitability analysis.

Core Competencies

Sales Leadership

Salesforce CRM Expertise

Strategic Planning

Commercial Acumen

Pipeline Management

Forecasting & Reporting

Negotiation Skills

Relationship Building

Profitability Focus

Cross-Functional Collaboration

Accountability & Execution

Success Measures
The Sales Manager will be successful when they:

Achieve or exceed annual sales targets.

Maintain accurate and actionable Salesforce data.

Ensure complete visibility of all active opportunities.

Ensure no significant sales opportunities are overlooked.

Build strong collaboration between Sales, Finance and Operations.

Develop/mentor a disciplined, high-performing sales team.

Contribute to the profitable growth of Dias Canada.

Key Performance Indicators (KPIs)

Revenue versus annual sales targets

Pipeline value and pipeline growth

Forecast accuracy

Salesforce data quality and compliance

Gross margin on awarded projects

Client retention and repeat business

Sales cycle duration

Opportunity follow-up compliance

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📌 Business Development Manager - Dias Canada (Saskatchewan)
🏢 Socket.dev
📍 Saskatchewan