Location: In-Office/Hybrid

About Us
Bushbalm is The Bikini Line Skincare Experts, on a mission to be the go-to solution for ingrown hairs, dark spots, and razor bumps—everywhere on the body. We create effective, results-driven products that help people feel confident in their skin, from the bikini line to underarms and beyond.

Born in Ottawa, ON, we have grown from a bold idea to one of the city’s most exciting startups—securing a deal on Dragons’ Den and ranking among Ottawa’s fastest-growing companies. With a powerhouse eCommerce presence, a rapidly expanding retail footprint, and a strong network of waxing professionals, we’re disrupting the skincare industry in a big way.

At Bushbalm, you’ll join a fast-moving, passionate team where innovation, collaboration, and growth opportunities go hand in hand. If you're ready to make an impact, we’d love to meet you!

Why Join Bushbalm?

Be part of a rapidly growing and innovative skincare brand making waves in the beauty industry

Work in a collaborative and fun environment that values creativity and fresh ideas

Gain strong opportunities for career growth and professional development

Help grow a brand trusted by beauty professionals and waxing salons across North America

Play a hands‑on role in building the Bushbalm PRO community and social presence

The salary range for this role is $50,000 - $55,000 CAD.

About the Role
New to Bushbalm, we are looking for a Social Media Coordinator who loves creating content, staying on top of trends, and building engaged online communities.

Reporting to the Senior Brand Manager and working closely with the Social Media & Content Strategist, you’ll help bring Bushbalm PRO’s social strategy to life through content creation, publishing, community management, trend spotting, and creator coordination. This is a highly hands‑on role. You’ll create and edit short‑form video, use Canva and templates from our Design Team to develop social assets, engage with our community of estheticians and beauty professionals, identify great UGC and creator opportunities, and help keep our social channels organized and moving.

You will work from an established social strategy and creative direction while bringing your own ideas, design eye, and platform knowledge to the day‑to‑day execution of Bushbalm PRO’s channels. If you’re creative, organized, social‑first, and excited to become deeply immersed in the professional beauty industry, this role is for you.

In this Role you Will:
Content Creation and Publishing

Conceptualize, shoot, edit, and publish social‑first content based on established content pillars, campaigns, and creative direction

Create platform‑native content across Instagram, TikTok, YouTube, and other relevant channels, including Reels,



TikToks, Stories, carousels, and static posts

Use Canva and templates provided by Bushbalm’s Design Team to create polished, on‑brand social assets

Adapt existing templates across different content needs and formats while maintaining a consistent Bushbalm PRO look and feel

Turn product education, waxing tips, industry insights, trends, and Bushbalm PRO initiatives into engaging, easy‑to‑understand content

Write strong captions, hooks, on‑screen text, and CTAs that reflect Bushbalm PRO’s voice

Support the Social Media & Content Strategist in maintaining and executing the content calendar, ensuring content is created, approved, organized, scheduled, and published on time

Support content capture at events, education sessions, launches, shoots, and other PRO initiatives

Community, UGC and Creators

Manage day‑to‑day engagement across Bushbalm PRO social channels, including comments, DMs, tags, mentions, and UGC

Proactively engage with estheticians, waxers, salons, spas, educators, creators, and other beauty professionals

Identify strong UGC, testimonials, transformations, educational content, and community stories to amplify across our channels

Identify and build relationships with potential creators, educators, ambassadors, and PRO advocates

Support creator and PRO initiatives through outreach, gifting, follow‑ups, permissions, content coordination, and asset collection

Keep creator, UGC, and community opportunities organized and flag relevant feedback, conversations, and opportunities to the broader team

Trends and Marketing Support

Stay immersed in TikTok, Instagram, and the professional beauty space to identify relevant trends, formats, sounds, conversations, and creative opportunities

Bring timely content ideas and social inspiration to the Social Media & Content Strategist

Keep a pulse on what beauty, skincare, and professional brands are doing across social and identify opportunities for Bushbalm PRO to stand out

Support social reporting by tracking content performance and helping identify key trends and learnings

Collaborate with the Senior Brand Manager, Social Media & Content Strategist, Design Team, and broader team to support launches, campaigns, promotions, events, education initiatives, and partnerships

Who You Are

You have 1–2+ years of experience in social media, content creation, marketing,



or a related role

You understand Instagram and TikTok and have strong instincts for trends, hooks, formats, and what makes people stop scrolling

You’re confident shooting and editing short‑form video and are comfortable being on camera when needed

You have hands‑on Canva and graphic design experience, with a robust eye for typography, layout, visual hierarchy, and creating polished social assets from established templates

You are a strong writer who can turn educational information into clear, engaging, social‑first content

You are organized, proactive, and comfortable managing multiple pieces of content, conversations, and projects at once

You enjoy engaging with people online, bringing forward new ideas, and collaborating closely with creative and marketing teams

You have a genuine interest in skincare, beauty, esthetics, or the professional beauty industry; previous industry experience is an asset

What Success Looks Like
You help make Bushbalm PRO an account that beauty professionals genuinely want to follow. Our social channels consistently show up with relevant, high‑quality content across video and designed assets. Our community feels heard and engaged. Great UGC and creator opportunities don’t get missed. Trends are identified early, and content moves efficiently from idea to published post. You are able to take the creative foundation provided by our Design Team and translate it into engaging, social‑first content while maintaining the integrity of the Bushbalm brand. Over time, you develop a deep understanding of our PRO audience, our brand, and what works across our social channels and use that knowledge to bring increasingly strong ideas and execution to the team.

Competitive salary and comprehensive benefits package

Flexible work environment (remote/hybrid options where applicable)

Health and wellness benefits, including a lifestyle spending account

Professional development opportunities to support career growth

Free access to our award‑winning products

Inclusive and dynamic company culture with team‑building events

Bushbalm is on a mission to solve common skin concerns the beauty industry has long ignored.
Think ingrown hairs, dark spots, razor burn and more.
We're striving to be the #1 product line focused on bikini line skincare.

Why Join Us
Since 2016 we've grown our team with industry experts and skincare enthusiasts. Bushbalm is in such a unique place, as we're in the heart of beauty and crossed with e-commerce. By joining you'll understand what goes into a fast growing direct‑to‑consumer beauty company.

FAQs
Ottawa, Canada
We do have staff who work remotely, but our HQ is in downtown Ottawa.

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📌 Social Media Coordinator - Professionals Social Media Coordinator - Professionals (Quebec City)
🏢 Bushbalm
📍 Quebec City