Senior CRO StrategistDepartment:CROEmployment Type:Full TimeLocation:CanadaCompensation:$90,000 - $100,000 / yearDescriptionAt Clever Digital Marketing, we help large-scale home improvement companies grow through Paid Media, CRO, and performance strategy. We partner with 50+ brands across the US and Canada, focusing on scalable lead generation and measurable business growth.We’re hiring a Senior Performance CRO Strategist to lead experimentation and landing page optimization across a portfolio of paid media clients.This role is responsible for planning, launching, analyzing, and iterating A/B tests designed to improve conversion rates, lead quality, and overall funnel performance across Paid Social and Paid Search traffic.Success in this role requires a strong understanding of paid acquisition funnels, traffic intent, message match, landing page psychology, and experimentation strategy. You’ll work closely with Paid Media, Creative, and Development teams to turn performance insights into structured testing roadmaps and measurable business impact.This is a hands-on strategic role with strong growth potential as the CRO department continues to scale. Leverage AI tools and automation workflows to improve experimentation efficiency, insight generation, testing velocity, and CRO operations.Key ResponsibilitiesResponsibilitiesOwn CRO strategy and experimentation roadmap across a portfolio of client accountsIdentify conversion bottlenecks and optimization opportunities using quantitative and qualitative researchDevelop testing hypotheses informed by paid media performance, traffic intent, user behaviour, and funnel analysisPlan,



launch, manage, and analyze A/B and multivariate tests across landing pages and funnelsCollaborate with Paid Media teams to align landing page strategy with ad messaging, audience intent, and campaign goalsWork closely with the Paid Media and Development teams to execute experiments efficiently and accuratelyAnalyze test performance and translate findings into actionable recommendations and future testing opportunitiesManage testing prioritization across accounts based on impact, prospect size, and business goalsMaintain organized experimentation documentation, reporting, and testing learningsContribute to CRO processes, frameworks, and operational improvements as the department scalesIdentify opportunities to improve CRO workflows, experimentation processes, and operational efficiency through AI and automationUse AI tools to accelerate research, hypothesis generation, analysis, documentation, and experimentation workflowsSkills,



Knowledge and ExpertiseRequirements4+ years of CRO or landing page optimization experienceAgency experience preferredStrong experience building and managing A/B and multivariate testing programsExperience optimizing landing pages for Paid Social and Paid Search trafficStrong understanding of conversion psychology, user behaviour, and direct response marketing principlesExperience with platforms such as Unbounce, VWO, Convert, GA4, Hotjar, or similar toolsComfortable working within no-code landing page builders and collaborating on technical implementationsStrong analytical and problem-solving skills with the ability to turn data into strategic actionExperience using AI tools and automation workflows to improve experimentation, research, or operational efficiencyExcellent communication and organizational skillsAbility to manage multiple accounts, priorities, and experimentation roadmaps simultaneouslyProactive, collaborative, and solution-oriented mindsetExperience with HTML/CSS or technical troubleshootingExperience working closely with Paid Media teamsExperience in web or product design, using tools like Figma or SketchExperience with UX principles or heuristic evaluationsExperience contributing to CRO frameworks, systems, or process developmentExperience mentoring or supporting junior team membersBenefitsWhat We Offer:Competitive compensation packageA fully remote work environment with a Vaughan, ON office for in-person collaboration3 weeks of paid vacationGroup Benefits: Health, Dental & more!Company-provided MacBook computerHome Office Budget to get you startedWork Abroad Policy: Need a new working environment? Our work abroad policy supports this!Other:Job-Type: Full-Time PermanentStandard EST business hoursWorking Arrangements: RemoteBase Salary: 90,000 - 100,000 CAD#J-18808-Ljbffr

📌 Senior Cro Strategist - C$90,000 - C$100,000 A Year (Winnipeg)
🏢 Clever Digital Marketing
📍 Winnipeg