## Director Marketing Events and Experience - 12 month contractWoodbine Entertainment is looking for a 12-month Maternity LeaveReporting to the Vice President of Brand, Content & Live Experience, the Director Brand and Live Experience will lead and inspire a high-performing team to execute customer-centric strategies for onsite wagering, live horse racing events, and the overall guest experience at both racetracks.replacement for the Director of Brand and Live Experience.the guest experience This role oversees a team of 10, with 4 direct reports comprised of the Brand, Live Experiences, Creative Services (in-house agency), and digital web & email teams. Ensure exceptional guest experience, strong wagering engagement, and sponsor fulfillment **Integrated Brand, Marketing & Promotion Strategy*** Lead integrated marketing efforts promoting racing, events, and hospitality* Direct Creative, Digital, Web, Email, and CRM teams to deliver measurable revenue growth* Elevate horse racing and Woodbine’s facilities as premium entertainment destinations**Team Leadership & Operational Excellence*** Set clear priorities, allocate resources, and ensure timely, high-quality execution* Foster collaboration, accountability, and a solid performance culture**Stakeholder Alignment,



Sponsorship & Governance*** Deliver against sponsorship commitments through integrated onsite and marketing execution* Partner cross-functionally with Racing, Wagering, Hospitality, and Operations teams* Provide clear reporting, risk management, and executive updates**Qualifications*** 10+ years of experience in event management, planning & execution, preferably in sports & entertainment* University or college degree/diploma in Business Administration, Marketing, Sponsorships or related fields* Expert understanding of marketing strategy* Expert understanding of promotion and advertising – both media and creative* Demonstrated ability to bring cross-functional groups together, set objectives and achieve goals without direct reporting authority* Advanced understanding of budgeting, financial management and resource allocation* Advanced organizational skills to manage varying demands, time constraints and direct reports* Advanced negotiation skills for negotiating external supplier contracts* Experience in the horse racing industry is very helpful to the success of the role* Experience in a fast-paced, complex environmentReason for vacancy: ReplacementSalary range: $120,000 to $130,000 per yearLead, coach, and manage a high-performing team across Brand, Live Experience, Creative, and Digital#J-18808-Ljbffr

📌 Director Marketing Events And Experience - 12 Month Contract - $120,000 - $130,000 A Year (Toronto)
🏢 Woodbine Entertainment
📍 Toronto