Become a key player at CI Financial as a Marketing Specialist in Digital Engagement, focusing on email campaigns and marketing automation using Salesforce. This in-office role is vital for effective campaign management.As part of our marketing team, you will leverage your 2+ years of experience to design and optimize automated campaigns that drive engagement. Your responsibilities will include analyzing campaign metrics for continuous improvement, collaborating across functions to ensure aligned messaging, and developing content that resonates with audience segments.



You'll maintain marketing automation processes to enhance performance.Key Responsibilities:- Manage and optimize automated marketing campaigns- Analyze data and provide performance insights- Coordinate marketing strategies with cross-functional teams- Assist in crafting engaging email and digital content- Train team members on Salesforce best practicesRequirements:- Bachelor’s in Marketing, Business, or similar field- 2+ years in digital marketing, automation focus- Solid Salesforce Marketing Cloud experience- Proficient in data analysis for decision-making- Knowledge of HTML and email design best practices is a plusContribute to creative marketing solutions with CI Financial.#J-18808-Ljbffr

📌 Creative Production Marketing Specialist Opportunity (Toronto)
🏢 CI Financial
📍 Toronto