Fitzrovia is seeking a Director of Marketing to lead property and corporate level marketing. On the property-level, marketing efforts are required from pre-construction to on-going stabilization marketing. Fitzrovia has established a reputation for being innovative and creative from a marketing perspective. The future Director of Marketing will be open to new ideas and have a desire to push industry boundaries and challenge the status quo. It is critical that the future Director of Marketing be passionate, a ‘self-starter’, and relentlessly resourceful - no problem is unsolvable.The Director of Marketing will have the opportunity to collaborate with all company verticals including our leasing team, asset management team, operations team, and accounting team. As a result, the Director of Marketing will have an opportunity to be exposed to every level of the rental development process.At Fitzrovia, we pride ourselves on being an entrepreneurial and innovative organization, which makes this role well suited for a candidate looking to roll up their sleeves, wear multiple hats and contribute to all aspects of real estate investment and development.As we are a highly collaborative team, the successful candidate will be required to work in-office full-time.This posting is for an existing vacancy. The salary range for this position is $140,000 – 170,000, based on skills and experience. Our total rewards program recognizes performance, supports well-being, and encourages growth by offering paid vacation and personal days, comprehensive benefits, wellness and mental health resources, and a generous professional development allowance.Fitzrovia uses AI-enabled tools to assist in screening and assessing applications. Final hiring decisions are made by Fitzrovia’s hiring team.ResponsibilitiesStrategic oversight of the multi-family marketing program across the Ontario and Quebec portfolio, ensuring alignment with company goals and objectives.Approve and refine strategic marketing plans and campaigns created by the marketing team, focusing on differentiation, increased market share, and revenue optimization.Review and support on the creation of all marketing operating and CapEx budgets,



regularly monitoring financial performance to ensure adherence to budgets and achievement of marketing goals.Ensure consistent adherence to branding standards across all platforms and public-facing materials.Supervise marketing team members and work with Human Resources to effectively recruit interview, hire, orient, and train employees. Manage employee performance in accordance with Company policies, values, and business practices.Facilitate professional growth for the marketing team by organizing learning opportunities, such as competitor tours, best practice reviews, and internal playbook evaluations, to enhance execution quality.Serve as an approver for marketing invoices, ensuring that all expenses are meticulously recorded.Track and analyze key marketing metrics (e.G., conversion rates, click-through rates, CPM) and provide actionable insights during marketing and leasing meetings to optimize results.Review weekly reports on tours, prospects, leases, and ad performance. Offer strategic feedback to improve campaign effectiveness and optimize lead generation.Oversee the preparation and review of monthly lease-up reports for investors, ensuring conclusions and recommendations are data-driven and actionable.Ensure that the marketing team performs regular audits of campaigns on websites, Internet Listing Services (ILS), and tour booking forms, identifying opportunities for improvement.Stay informed of industry trends, recommending and implementing emerging technologies (e.G., AI tools, advanced lead generation platforms) to maintain a competitive edge.Assist in the preparation of award submissions by ensuring the highest quality content, design, and presentation to maximize recognition.Oversee adherence to marketing standards, checklists, playbooks, and timelines, ensuring a consistent and efficient workflow.Strengthen partnerships with internal teams, including leasing, property management, asset management, and leadership, to optimize asset performance and marketing strategies.Regularly perform detailed analytics comparing company performance against direct competitors and the overall market,



using findings to inform strategy and identify opportunities for growth.Other tasks and responsibilities as assigned by the VP, Marketing.Qualifications and ExperiencesUniversity degree in marketing management, business, or a related field.7 - 10 years of skilled marketing experience.Experience in multi-family marketing is considered an asset.Experienced in digital marketing.Bilingual proficiency in English and French is considered an asset.Extremely analytical – an industry leader and up to date on rental market data and trends.Excellent written and verbal communication skills and an ability to articulate goals and requirements.Strong presentation skills with professional experience working with Microsoft OfficeHighly organized and detail-oriented professional, skilled at managing multiple priorities under tight deadlines.Collaborative and adaptable team player who thrives in fast-paced, entrepreneurial environments and is always willing to “roll up their sleeves” to get the job done.Flexibility – the ability to be flexible which includes occasionally working additional hours to meet company goals and deadlinesWhy FitzroviaFitzrovia is a vertically integrated development and asset manager focused on Class-A and vintage-style apartment buildings across the Greater Toronto Area (GTA) and Montreal. Fitzrovia provides best-in-class development, construction, property and asset management with a focus on design, active lifestyle management and exceptional customer service.Fitzrovia partners with public institutions, pension funds and high net worth investors who have a bias towards long-term cash flow generating assets. The company is the largest developer of purpose-built rental apartments in Canada with over $11 billion of assets under management.We focus on our people and our culture, and offer a competitive salary, benefits, and career development opportunities. Fitzrovia’s commitment to hospitality is at the core of our DNA. To learn more about Fitzrovia, our people and our properties, visit www.Fitzrovia.Ca.Fitzrovia is an equal opportunity employer and is committed to creating an inclusive environment for all our employees. If you require reasonable accommodation during the recruitment process, please reach us at [email protected].#J-18808-Ljbffr

📌 Director, Marketing - $140,000 - $170,000 A Year (Toronto)
🏢 Fitzrovia
📍 Toronto