Elevate marketing insights at Payworks in Toronto. Seeking a Performance Marketing Specialist to conduct analytics, attribution, and performance assessments in a hybrid work environment.
This role reports to the Senior Manager of Growth Marketing and focuses on performance intelligence within Payworks' marketing team. You will handle full-funnel analytics, monitor campaign effectiveness, and inform budgeting decisions based on detailed data insights. The successful candidate will possess a robust analytical background and experience in B2B demand generation strategies.
Key Responsibilities:
• Create comprehensive performance reports and analyses
• Manage campaign and channel attribution tracking
• Provide data-driven recommendations for budget optimization
• Conduct A/B and multivariate tests for improvements
• Utilize audience insights for enhanced targeting strategies
Requirements:
• Minimum of 5 years in marketing analytics or demand generation
• Solid background in Salesforce and paid media platforms
• Experience with structured A/B testing methodologies
• Familiarity with tracking validation and governance
• French proficiency is a notable asset
Harness your analytical expertise to optimize marketing strategies and support Payworks' growth.
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