Toronto, ON | Hybrid

Pehr is seeking a detail-oriented and proactive Specialist, eCommerce to play a central role in
bringing our seasonal baby apparel and nursery collections to market. You will own the product
launch calendar, drive website content strategy, optimize for conversion, and ensure every new
launch delivers a seamless and compelling customer experience on Pehr.com. You’ll lead site
content, homepage and landing page development, SEO and conversion rate optimization -
delivering a seamless, on-brand customer journey that drives traffic-to-conversion performance and
supports Pehr.com revenue growth.

What You’ll Do

Site Content, Merchandising & Product Launch Ownership

- In partnership with the Digital Marketing Director and the brand team, develop the editorial

and promotional calendar, ensuring timely, relevant content that aligns with brand campaigns
and sales goals.

- Own and manage the end-to-end product launch calendar, partnering with cross-functional

teams (Merchandising, Creative and Marketing) on launch timing and product setup in
Shopify

- Manage site merchandising, homepage, and landing page development to create

compelling, high-converting customer experiences on Pehr.com
- Develop a deep understanding of our products, categories and brand to guide the most

effective, customer-friendly site content strategy
- Lead the execution of promotions and new product launches in Shopify and prepare all

supporting assets for on-time, on-brand releases.

Conversion Rate Optimization & SEO

- Drive CRO programs through A/B and multivariate testing, UX enhancements and

analytics-driven recommendations
- Develop, write, and optimize high-quality website content including product descriptions,

collection pages, landing pages, and category copy.




- Maintain and enhance e-commerce product listings, imagery, pricing, and promotional

elements to ensure accuracy and visual excellence.
- Work with agency to develop and implement SEO best practices to improve organic visibility

and search performance for new and existing products.

Analytics & Reporting

- Complete daily and weekly site performance reporting to analyze launch results, traffic, and

conversion metrics. Leverage key insights to guide future strategy.
- Monitor site performance and user behavior using Shopify and Google Analytics (GA4) and

leverage customer insights to inform site strategy
- Define in office KPIs, build and maintain comprehensive dashboards and conduct

daily/weekly performance analysis
- Identify optimization opportunities and execute A/B tests, layout improvements, and content

enhancements to drive higher conversion rates through analytics-driven recommendations

Cross Functional Collaboration & Marketing Execution

- Champion a consistent, delightful on-site experience that reinforces brand identity while

maximizing conversions
- Work closely with Brand Marketing, Digital Marketing (Acquisition & Retention),

Merchandising, Product and Creative teams to ensure cohesive messaging and full-funnel
alignment

- Assist with the setup and deployment of email, SMS, banners, and other campaign assets as

needed.
- Support broader retention and acquisition initiatives through coordinated content and

promotional efforts.





What You Bring

- Strong ownership mindset with the ability to manage calendars, timelines, and deliverables in

a fast-paced environment.
- Excellent writing and communication skills, with a talent for crafting customer-focused,

on-brand copy.
- Customer-obsessed approach: genuinely driven to improve the shopping experience and

build long-term loyalty.
- Creative and analytical balance — able to generate fresh ideas while using data to guide

decisions.
- Self-starter who thrives in a collaborative, cross-functional setting.
- Execution-oriented - you strategize and roll up your sleeves to execute.
- 3-4 years of experience in e-commerce or digital marketing; familiarity with Shopify, GA4,

and content/SEO tools is a strong plus.

If you are passionate about beautiful product storytelling, organized execution, and driving
measurable results for a premium baby and nursery brand, we’d love to hear from you.

Successful Candidates will Exhibit

- Ability to Deal with Ambiguity: Thrives in flux, problem-solves creatively to achieve business

goals.
- Drive for Results: Consistently meets or exceeds aggressive revenue and growth targets.
- Team Mindset: Work cross-functionally with key stakeholders to hit deadlines and positively

impact the business

- Customer Focus: Obsessed with understanding customer needs and delivering delightful

experiences.

- Creativity: Generates innovative ideas and connects insights across channels.

Requirements

- 3+ years of work experience with Shopify Plus

- Authorized to work in Canada
- 3+ years of work experience with E-commerce SEO
- 3+ years of work experience with Google Analytics

Interested in applying? Please email all resumes to [email protected]

📌 Ecommerce Specialist- Site Content & UX (Toronto)
🏢 Pehr
📍 Toronto