Company Overview
Hullo Ferries provides a high-speed passenger ferry service connecting Vancouver and Vancouver Island across the Salish Sea. Our goal is to deliver comfortable, efficient, and memorable travel experiences that bring communities closer together.

Overview
Hullo is looking for a highly organized, commercially minded Marketing Manager to lead the planning, processes and operational infrastructure that enable our marketing function to perform.

This role is responsible for turning marketing and commercial priorities into clear plans, coordinated campaigns and measurable results. You will bring structure, discipline and accountability to how marketing operates, including campaign planning, workflows, agency management, budgets, timelines, reporting and cross-functional execution.

Working closely with the Director of Marketing, Communications & Engagement, internal stakeholders and external agencies, you will ensure priorities are clear, resources are aligned and marketing initiatives are delivered effectively and efficiently.

The Marketing Manager is a key operational leader within the marketing team, responsible for continuously improving how Hullo plans, executes, measures and optimizes marketing activity in support of revenue, passenger growth, customer acquisition and brand objectives.

Key Responsibilities

1. Marketing Planning & Campaign Operations

- Own and maintain the integrated marketing calendar across campaigns, promotions, partnerships, product initiatives and key business priorities.
- Translate marketing and commercial priorities into clear campaign plans, timelines, deliverables, owners and success measures.
- Establish effective briefing, intake and planning processes to ensure internal teams and agencies are working from clear direction.
- Manage campaign dependencies, competing priorities and risks, proactively identifying issues that may impact delivery.
- Ensure major marketing initiatives are coordinated across relevant channels, teams and stakeholders.
- Lead regular planning and status meetings to maintain alignment and accountability.

2. Agency, Vendor & Partner Management

- Serve as the primary day-to-day operational lead for external marketing agencies, creative partners and key vendors.
- Establish clear scopes of work, deliverables, timelines, budgets and performance expectations.
- Hold external partners accountable for quality, delivery, responsiveness and agreed outcomes.
- Assist with contracts, purchase orders, invoicing and other administrative processes related to marketing partners and suppliers.

3. Budget, Resources & Marketing Investment

- Manage the day-to-day tracking and administration of the marketing budget.
- Monitor budget pacing and identify potential risks or opportunities throughout the year.




- Support recommendations on resource allocation and marketing investment based on business priorities and performance.
- Work with internal stakeholders to ensure appropriate financial controls, approvals and processes are followed.

4. Marketing Processes & Operational Excellence

- Build, implement and continuously improve the processes, workflows and operating rhythms that enable the marketing team to work effectively.
- Improve the flow of work from initial request and briefing through development, approval, launch and post-campaign review.
- Support the effective use of project management, reporting and other marketing tools and systems.
- Develop scalable ways of working that can evolve as Hullo and the marketing function continue to grow.

5. Performance Reporting & Optimization

- Establish and maintain a consistent marketing reporting cadence for leadership and key stakeholders.
- Ensure major campaigns and initiatives have clear objectives, KPIs and measurement plans.
- Consolidate campaign, agency and broader marketing performance into clear and actionable reporting.
- Coordinate post-campaign reviews to identify results, insights and opportunities for improvement.
- Work with channel owners, agencies and internal teams to ensure learnings are incorporated into future planning and investment decisions.
- Support a more data-driven approach to marketing decision-making and resource allocation.

6. Cross-Functional Coordination

- Act as a central point of coordination across Marketing, Sales, Partnerships, Guest Experience, Operations and external agencies.
- Ensure marketing activity is aligned with broader commercial priorities, including passenger acquisition, revenue growth, partnerships and customer experience.
- Bring structure and accountability to cross-functional initiatives involving multiple teams or stakeholders.
- Support the Director of Marketing in prioritizing initiatives and balancing competing demands.
- Build strong working relationships across the organization and ensure stakeholders have appropriate visibility into marketing plans, priorities and progress.

What Success Looks Like

- Marketing operates with greater clarity, structure and accountability.
- Campaigns and key initiatives are consistently delivered on time and against agreed priorities.
- Agencies and external partners are effectively managed and held accountable.
- Marketing budgets are well managed, visible and aligned with business priorities.
- Campaigns have clear objectives and measurable success criteria.




- Leadership and stakeholders have a clear understanding of marketing priorities, investment and performance.
- Cross-functional teams are better aligned and execution is more efficient.
- Marketing processes continue to improve as the business and team evolve.
- Marketing activity is increasingly connected to measurable commercial outcomes, including passenger growth, customer acquisition, revenue and brand performance.

Core Competencies

Operational Excellence

Creates structure, discipline and scalable ways of working while balancing multiple priorities and deadlines.

Campaign & Project Leadership

Able to translate strategy into actionable plans and keep complex, multi-stakeholder initiatives moving from concept through execution.

Commercial Acumen

Understands how marketing activity supports revenue, passenger acquisition, customer growth and broader business objectives.

Agency & Vendor Management

Builds strong external relationships while setting clear expectations and holding partners accountable for delivery and performance.

Data & Performance Orientation

Comfortable working with marketing performance data and using insights to improve planning, investment and future execution.

Cross-Functional Influence

Builds alignment and drives progress across teams without relying solely on direct reporting relationships.

Continuous Improvement

Identifies inefficiencies and opportunities to simplify, improve and scale the way marketing operates.

Experience & Qualifications

- 5+ years of progressive experience in marketing, integrated marketing, campaign management, project management or a related discipline.
- Demonstrated experience managing multiple marketing initiatives from planning through execution and performance review.
- Experience managing external agencies, vendors, budgets and competing priorities.
- Solid organizational and project management skills, with the ability to bring clarity to complex or fast-moving environments.
- Strong stakeholder management and communication skills.
- Commercially minded, with an understanding of how marketing activity contributes to business growth and customer acquisition.
- Comfortable working with marketing analytics, reporting platforms and project management tools.
- Experience in travel, tourism, hospitality, transportation or another consumer-facing, high-volume business is an asset.
- Comfortable operating in a growing organization where processes are still being developed and improved.

Join us at Hullo Ferries to be part of a vibrant team dedicated to connecting communities through exceptional travel experiences! We value creativity, strategic thinking, and a passion for digital innovation—if you’re ready to make waves in the marketing world, we want to hear from you!

Pay: $85,000.00-$105,000.00 per year

Work Location: Hybrid remote in Vancouver, BC

📌 Marketing Manager (Canada)
🏢 Hullo Ferries
📍 Canada