Toronto, ON | Hybrid

We’re hiring a hands-on Email Marketing/Retention Manager to own strategy and execution across
our lifecycle channels. You’ll build, launch, and optimize programs that thoughtfully blend editorial
storytelling with high-performing promotional campaigns—driving engagement, loyalty, and LTV for
Pehr.com while growing our subscriber base and mastering the technical side of email and SMS.

What You’ll Do (Strategy + Execution):
Retention Strategy & Program Ownership

- Own and evolve the full email and SMS strategy, balancing brand-forward editorial content

(storytelling, seasonal inspiration, and nursery lifestyle) with commercial promotional
messaging.

- Design, test, and scale onboarding, nurture, win-back, reactivation, loyalty, and triggered

journeys that feel personal and on-brand.
- Develop and own list growth strategies to expand the email and SMS subscriber base while

protecting engagement, deliverability, and list health.
- Lead advanced segmentation and personalization using behavioral, transactional, and

demographic data for relevant, high-performing messaging.

Campaign Planning & Execution Plan, calendar, and execute Email + SMS campaigns end-to-end—both promotional and

editorial—from brief through deployment and analysis.

- Partner closely with Creative, Merchandising, and Brand teams to deliver on-brand,

high-engagement content that resonates with parents and caregivers.

- Run continuous A/B and multivariate tests on subject lines, creative, offers, cadence, and

segmentation to lift open rates, clicks, and conversions.
Analytics, Optimization & Technical Management

- Define KPIs, build clear dashboards,



and analyze performance daily—turning data into

actionable insights and next-step tests.
- Serve as the hands-on expert for our ESP and SMS platforms (Klaviyo strongly preferred),

managing flows, data extensions, templates, deliverability, and compliance (CAN-SPAM and
beyond).

- Own list hygiene, suppression management, and growth tactics that sustain long-term

channel health and performance.
- Forecast channel contribution and partner with Analytics and leadership on broader revenue

planning.

Customer Lifecycle Design and manage customer surveys to capture insights that shape retention strategy,

product feedback, and overall customer experience.

- Monitor customer loyalty metrics and Customer Lifetime Value (CLV), identifying trends and

opportunities to deepen engagement and increase long-term value.

- Develop and execute loyalty initiatives that reward repeat customers and drive measurable

growth in lifetime value.
Cross-Functional Collaboration

- Align with Marketing, Creative, Merchandising, and Acquisition teams for cohesive full-funnel

messaging and seamless customer journeys.

- Act as the central point of coordination for lifecycle initiatives, keeping stakeholders informed

and timelines on track.

Team Management Lead and develop 1 direct report or agency relationship, fostering ownership, strong





execution, and professional growth.

You Bring:

- 5–7+ years in digital marketing with deep, hands-on Email + SMS experience (e-commerce

or retail preferred).
- Proven ability to balance editorial storytelling with promotional performance—crafting emails

that feel brand-true while driving measurable results.
- Large-scale ESP mastery (Klaviyo strongly preferred) and solid technical fluency in

segmentation, automation, data management, and deliverability.
- Demonstrated success growing and maintaining healthy, engaged subscriber lists.
- Solid understanding of compliance (CAN-SPAM and related), list hygiene, and best practices

for long-term channel health.

- Advanced Excel (VLOOKUP, Pivot Tables, Index/Match)
- A natural balance of analytical rigor and creative sensibility.
- Execution-oriented—you strategize and roll up your sleeves to execute.
- Detail-obsessed, results-driven, and comfortable juggling multiple priorities in a fast-paced

environment.

- Self-starter who thrives in cross-functional settings and communicates clearly, both verbally

and in writing.

Successful Manager-Level Candidates will Exhibit:
Drive for Results: Consistently works toward meeting or exceeding business goals.
Customer Focus: Obsessed with customer needs and building lasting brand loyalty.
Creativity: Generates fresh ideas and connects dots others miss.
Teamwork: Brings a positive attitude, working cross-functionally to drive results.

Additional Requirements

- 5+ years of work experience with Klaviyo

Interested in applying? Please email all resumes to [email protected]

📌 Email Marketing Manager (Canada)
🏢 Pehr
📍 Canada