MediaEdge is looking for a driven, results-oriented Business Development Representative to help grow our programmatic advertising business.

This is a new business development role focused on identifying, prospecting, and opening doors with companies that could benefit from targeted digital advertising solutions. We’re looking for someone who enjoys the hunt — researching prospects, reaching out to decision-makers, starting conversations, and building a pipeline from the ground up.

What You’ll Do

- Prospect and generate new business opportunities for MediaEdge’s programmatic advertising solutions
- Identify companies and decision-makers that fit our ideal client profile
- Conduct outbound prospecting through phone, email, LinkedIn, and other channels
- Build and maintain a healthy pipeline of qualified opportunities
- Connect with marketing leaders, business owners, agencies, and other advertising decision-makers
- Conduct initial discovery conversations to understand a prospect’s marketing objectives, target audience, challenges, and budget
- Introduce prospects to programmatic solutions such as:

o Programmatic display advertising o Website retargeting o Keyword and search retargeting o Geo-fencing and event retargeting o Competitor conquesting o CRM/email list retargeting o B2B audience and account-based targeting
- Work with our internal digital team to develop appropriate campaign recommendations for qualified prospects
- Follow up consistently with prospects and move opportunities through the sales process
- Maintain accurate prospecting activity, opportunities, and notes within our CRM
- Meet established activity, pipeline, and new-business revenue targets

What We’re Looking For

- Previous experience in business development, outbound sales, digital advertising, media sales, SaaS, or a related B2B environment
- A hunter mentality — you are comfortable creating opportunities rather than waiting for inbound leads




- Strong phone, email, and LinkedIn prospecting skills
- Comfortable reaching out to senior marketing and business decision-makers
- Ability to ask valuable discovery questions and uncover genuine business opportunities
- Strong communication and relationship-building skills
- Organized and disciplined when it comes to prospecting and follow-up
- Comfortable working toward measurable sales and pipeline targets
- Curious and willing to learn the technical side of programmatic advertising

Nice to Have

Experience with any of the following would be an asset:

- Programmatic advertising or digital media sales
- Display advertising, Google Ads, paid social, or other digital advertising channels
- Selling to marketing departments or advertising agencies
- CRM platforms such as Salesforce
- Prospecting platforms such as Apollo, LinkedIn Sales Navigator, or similar tools
- B2B media or association-based marketing

What Success Looks Like

You’ll be successful in this role if you can consistently identify the right companies, reach the right decision-makers, generate qualified conversations, and turn those conversations into real programmatic advertising opportunities.

You don’t need to be a programmatic expert on day one. We’ll provide training on our products, targeting capabilities, campaign strategies, and internal processes. What we’re looking for is someone who already knows how to prospect, sell, follow up, and create new business opportunities.

About MediaEdge

MediaEdge works with B2B brands and industry organizations to connect advertisers with highly targeted professional audiences. Our programmatic advertising solutions combine audience data, digital targeting technology, and industry-specific reach to help businesses get in front of the people who matter most to them.

If you’re someone who enjoys opening doors, building relationships, and turning cold prospects into new clients, we’d like to hear from you.

📌 Business Development Representative – Programmatic Advertising (Toronto)
🏢 MediaEdge Communications
📍 Toronto