Lead BMO's digital acquisition for Cards and Business Banking, focusing on strategy and execution. Drive growth, efficiency, and revenue through comprehensive digital programs.

The Senior

Manager, Digital Acquisition at BMO is responsible for overseeing the digital strategy for Credit Cards and Business Banking. With over 7 years of experience in digital marketing, you will utilize first-party data and advanced targeting to ensure effective customer acquisition. Your leadership will foster teamwork and innovation while aligning with business objectives for maximum performance. Key Responsibilities:

- Develop and execute digital acquisition strategies
- Optimize campaigns across various digital channels
- Lead a high-performing digital marketing team
- Leverage audience insights for improved targeting
- Report on performance metrics and marketing effectiveness

Requirements:

- 7+ years in digital/performance marketing
- Robust background in customer acquisition tactics
- Proven leadership experience in complex organizations
- Knowledge of digital analytics and AdTech
- Understanding of regulated industry practices

Utilize your expertise in digital acquisition to drive growth and deliver results at BMO.

📌 Digital Acquisition Senior Manager at BMO (Toronto)
🏢 Bank of Montreal
📍 Toronto