SBW Brands is a family-owned wine company building a portfolio of modern California wine brands, including STEL&MAR;, ANDREW and JAMES. We make award-winning wines with a focus on sustainable and organic farming, thoughtful design and a less traditional approach to the wine industry.

We are a growing company where brand, art, hospitality and wine intersect. We move quickly, think creatively and have big ambitions for where our brands can go. We’re looking for someone excited to bring ideas to the table and play a meaningful role in building the next chapter of SBW.

Role DescriptionWe’re looking for a hands-on Digital Brand & Growth Coordinator who understands how social, paid media, email and e-commerce work together to build a brand and drive sales.

This is a Toronto-based role and will be in-office to start, working closely with our team as you get to know the brands, the business and how we work.

This person needs strong working knowledge of Shopify, Meta Ads and Klaviyo — not simply familiarity with the platforms. You should be comfortable getting into the accounts, executing campaigns, analyzing performance and making recommendations based on what you see.

You’ll work closely with the founders on creative direction and larger brand strategy, while taking ownership of day-to-day digital execution across STEL&MAR;, ANDREW and JAMES.

Our goal is to grow brands people recognize, follow and buy — online, in retail and in hospitality — with a digital strategy that supports every part of the business.

What You’ll Do

- Manage Instagram and TikTok strategy, content and day-to-day execution across our brands
- Build our social following and email database into an engaged community of customers and brand advocates
- Manage Meta Ads, including campaign setup, targeting, budgets, testing, optimization and reporting
- Manage our Shopify stores, including merchandising, product launches, promotions, site updates and improving the customer journey
- Develop and execute Klaviyo campaigns, flows,



segmentation and list-growth strategies
- Use Shopify, Meta and Klaviyo data together to understand what is driving traffic, conversion and repeat purchase
- Translate retail launches, current distribution and key accounts into digital campaigns that build awareness and help drive sell-through
- Manage creator and influencer gifting, relationships, follow-up and UGC
- Support sponsorships, partnerships, events and activations
- Monitor consumer behaviour, competitors and relevant social trends
- Track key metrics across social, paid, email and DTC and clearly communicate what is working, what isn't and what we should do next
- Bring ideas and test them. We want someone who is excited about building brands, not simply maintaining their channels.

What We’re Looking For
- 3+ years of experience in digital marketing, e-commerce, social media or growth for a consumer brand
- Strong, hands-on Shopify experience and an understanding of DTC e-commerce
- Strong Meta Ads Manager experience, including campaign creation, optimization and performance analysis
- Strong Klaviyo experience, including campaigns, automated flows, segmentation, list growth and reporting
- Strong understanding of Instagram and TikTok from both a brand and growth perspective
- Ability to understand digital performance metrics including conversion, CAC, ROAS, CTR and email performance
- Experience growing social audiences and email databases
- Experience with creators, influencers, gifting and UGC
- Strong visual instincts and written communication skills
- An understanding of how digital marketing can support both e-commerce and brick-and-mortar retail
- Organized, resourceful and comfortable taking ownership
- Comfortable working directly with founders in a fast-moving family business
- Experience in wine, food and beverage, hospitality, fashion or lifestyle is an asset

The OpportunityThis is a hands-on role with real room to make an impact. You’ll work directly with the founders, have access to the full picture of the business and see your ideas move from concept to market.

📌 Digital Coordinator (Toronto)
🏢 SBW Brands
📍 Toronto