Transform the MarTech landscape at Manulife as the Director of MarTech Activation & Personalization. Lead the charge in personalizing and automating exceptional digital experiences in a hybrid work model. In this senior role, you will oversee the strategic roadmap for MarTech activation and personalization initiatives.

Collaborate with marketing, data, and technology leaders to ensure successful execution aligned with business objectives. Your expertise will advance customer-centric marketing through innovative technologies and strategies. Key Responsibilities:

- Lead MarTech activation initiatives to meet strategic goals
- Drive change management for new platforms across teams
- Consult on personalization and automation strategies
- Lead Agile teams to launch customer-focused digital marketing
- Mentor teams on data-driven decision-making practices

Requirements:

- 8+ years of digital transformation experience
- Knowledge of Adobe and Salesforce platforms
- Proven leadership in Agile environments
- Degree in marketing, business, or technology
- Exceptional communication and stakeholder engagement skills

Utilize your expertise to shape Manulife’s digital future through creative marketing technologies and strategies.

📌 Director of MarTech at Manulife (Toronto)
🏢 Manulife Financial
📍 Toronto