Lead the transformation of digital experiences at Manulife as the Director of MarTech Activation & Personalization. Drive cutting-edge marketing strategies while leveraging data and technology for impactful customer interactions. In this hybrid role based in Toronto, you will oversee MarTech initiatives, ensuring alignment with business goals and measurable outcomes.

Your leadership will empower marketing and business teams to adopt current platforms effectively, enhancing customer engagement. Collaborating across Agile teams, you will design and launch customer-centric digital marketing functionalities, all while mentoring teams on data-driven practices. Key Responsibilities:

- Drive execution of MarTech Activation initiatives
- Encourage platform adoption across teams




- Consult on personalization and marketing strategies
- Lead Agile cross-functional teams on project design
- Mentor teams on journey orchestration and optimization

Requirements:

- 8+ years in digital transformation
- Expertise with Adobe and Salesforce platforms
- Skilled in Agile leadership and project management
- Degree in marketing, business, or technology
- Strong communication and stakeholder engagement skills

Your expertise in MarTech will shape customer experiences and drive success at Manulife.

📌 Director of MarTech at Manulife (Toronto)
🏢 Manulife Insurance Malaysia
📍 Toronto