Company Description PaidSync.ai is an AI-powered ad management platform that lets organizations manage their entire paid media stack through natural conversation in tools like ChatGPT, Claude, Gemini, or the PaidSync dashboard. The platform unifies major ad channels—including Google, Meta, LinkedIn, TikTok, Microsoft, Snapchat, Pinterest, Reddit, and OpenAI Ads—alongside core measurement tools like Google Analytics 4, Tag Manager, Search Console, and Merchant Center. Users can launch and optimize campaigns, reduce wasted ad spend, set up conversion tracking, build cross-channel reports, manage Shopping feeds, and apply changes across channels without learning new interfaces.

Every change is drafted for review and requires explicit approval, ensuring transparency and control over spend and execution. PaidSync.ai is founded by Ahmed Ashraf, a Google Premier Partner in the top 3% globally with $500M+ managed ad spend, and is a verified partner across Google, Meta, LinkedIn, and TikTok.

Role Description The Director of Product Marketing at PaidSync.ai is a full-time remote role responsible for owning positioning, messaging, and go-to-market strategy for the platform. This role leads the development of differentiated narratives that clearly articulate product value to advertisers, agencies, and enterprise customers, and translates complex AI ad management capabilities into explicit benefits. Day-to-day responsibilities include conducting market and competitive research, defining target segments and personas,



building launch plans for new features, and partnering with Product and Engineering to shape roadmaps based on customer insights.

The Director will create sales enablement materials such as pitch decks, one-pagers, case studies, and training resources, and will collaborate closely with Sales and Customer Success to drive adoption, retention, and revenue growth. This role also partners with Marketing to develop content, campaigns, and thought leadership that support demand generation and PaidSync.ai’s positioning as a trusted leader in AI-driven paid media management.

Qualifications

- Demonstrated ability in Market Research and competitive analysis to understand customer needs, industry trends, and the evolving paid media and AI landscape.
- Experience owning Go-to-Market Strategy, including launch planning, segment and persona definition, pricing and packaging input, and cross-functional execution.
- Strong skills in Messaging and value proposition development, with a track record of crafting clear, differentiated narratives for technical SaaS products.
- Background in Sales Enablement, creating effective tools, training, and content that help sales teams communicate product value and close deals.
- Hands-on Marketing experience, ideally in B2B SaaS or martech/adtech, including collaboration with demand generation, content, and brand teams.
- Proven success in a senior Product Marketing or related leadership role, preferably at a high-growth technology company

📌 Director of Product Marketing (Canada)
🏢 PaidSync.ai
📍 Canada