Transform client experiences with Tangerine as a Manager of Personalization. Lead data-driven strategies to create engaging banking journeys using advanced marketing technologies. In this pivotal role, you will spearhead personalized marketing initiatives to enhance customer engagement.
As a transformational leader, your ability to drive strategies across multiple platforms will be essential. You will work collaboratively with teams to leverage insights and deliver a client-centric banking experience. Key Responsibilities:
- Champion client obsession while leading high-performing teams
- Design personalized experiences using Adobe Experience Cloud
- Analyze data to enhance marketing journeys and performance
- Partner with cross-functional teams for strategic alignment
- Coordinate testing programs to optimize marketing efforts
Requirements:
- 5-7+ years' experience in personalization or lifecycle marketing
- Strong skills in customer data analysis and journey orchestration
- Hands-on experience with marketing automation platforms
- Proven ability to foster an inclusive work culture
- Strong communication and stakeholder management skills
Elevate your career by redefining the banking landscape with cutting-edge marketing solutions.
📌 Manager of Personalized Banking at Tangerine (Toronto)
🏢 Tangerine Bank
📍 Toronto
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