Join Sun Life as a Market Activations Leader, focusing on events and sponsorships within the Group Retirement Services marketing team. This role combines strategic leadership with cutting-edge marketing initiatives to enhance client engagement. As the Market Activations Leader, you will be responsible for crafting go-to-market strategies and executing multimedia campaigns that promote digital innovation.

You'll lead a high-performing team and coordinate events that showcase Sun Life’s brand in the industry, promoting partnerships and collaborations at multiple levels. Key Responsibilities:

- Develop comprehensive market activation strategies
- Execute regional and national event plans effectively
- Spearhead insightful research initiatives for stakeholders
- Implement a robust social media visibility strategy
- Track and communicate campaign performance metrics

Requirements:

- 8+ years of experience in financial services marketing
- Proven expertise in stakeholder management
- Strong analytical and strategic execution skills
- Creative mindset with a focus on multimedia content
- Superior written and verbal communication abilities

Shape the future of marketing at Sun Life by leveraging your leadership skills.

📌 Market Activations Leader for Sun Life (Toronto)
🏢 Sun Life
📍 Toronto