The Director of Marketing is responsible for developing and executing the company's integrated marketing strategy to drive brand growth, consumer engagement, and revenue across all sales channels. This role leads the strategic direction of the company's marketing initiatives while overseeing brand management, product launches, retail marketing, digital marketing, trade shows, public relations, influencer marketing, and content development.

Responsibilities

- Develop and execute the annual marketing and brand strategy, including the marketing calendar and key priorities.
- Own brand positioning, messaging, consumer engagement, and consistency across all channels and product lines.
- Lead go-to-market strategies and cross-functional execution for current product launches.
- Develop retail and ecommerce marketing strategies across mass retail, specialty retail, Amazon, international distribution, and emerging social commerce channels.
- Develop and manage the annual marketing budget, ensuring effective resource allocation and measurable ROI.
- Establish marketing KPIs, dashboards, and reporting to measure brand performance, campaign effectiveness, customer acquisition, and revenue impact.
- Lead marketing campaigns across digital, social media, influencer, PR, content, retail, and trade marketing.
- Oversee the annual trade show and event strategy and maximize brand visibility and return on investment.
- Lead and develop the marketing team, establishing priorities, accountability, and a high-performance culture.
- Manage agencies, freelancers, influencers,



photographers, and other external marketing partners, ensuring quality, timelines, and budget adherence.
- Monitor consumer trends, competitive activity, and emerging marketing channels and technologies.
- Present marketing performance, insights, and strategic recommendations to executive leadership.
- Provide cross-functional leadership to ensure marketing priorities are aligned with product, sales, operations, and company objectives.

Qualifications

- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 8–12 years of progressive marketing experience, including marketing leadership experience.
- Experience in consumer products, toys, beauty, crafts, lifestyle, or a related industry.
- Proven experience developing brand strategies and leading successful product launches.
- Experience with retail, ecommerce, and international markets.
- Strong understanding of digital marketing, social media, influencer marketing, retail marketing, and ecommerce.
- Demonstrated experience managing marketing budgets and measuring ROI.
- Strong strategic, analytical, leadership, communication, and project management skills.

Preferred Qualifications

- Experience marketing to children, families, or Gen Z consumers.
- Experience with Amazon, TikTok Shop, or other social commerce platforms.
- Experience with licensed brands and/or intellectual property.
- Trade show and event management experience.
- Experience using marketing analytics and AI-powered marketing tools.

📌 Marketing Director (Canada)
🏢 Make It Real
📍 Canada