QUALIFICATIONS: Education: Diploma in Marketing/Communication or relevant experience in marketing and gerontology.

Background: Minimum of three years’ related experience, preferably in retirement industry

Must have a high degree of interpersonal skill which would enable the incumbent to deal successfully with clients, community and agency contacts;

Knowledge of business equipment and computer applications, such as MS Office, Yardi, CRM, etc.

Personal Requirements: Must possess excellent communication skills, both written and verbal in English and French

Capable of adapting to different situations and change Keen interest in working with seniors FUNCTIONS: Prepare, implement and maintain a marketing plan, which is consistent with the residence needs, mission statement, goals and policies;

Responsible for all inquiries and tours pertaining to the residence

- Works closely with the General Manager to ensure showrooms are ready for occupancy;

Understands the changing markets, external factors that may affect marketing by research, reading, networking meetings and associations

- Conduct routine walks through the building to ensure potential tours and residents receive a positive impression.



The building and grounds must be attractive, clean and presentable
- Coordinate resident care levels with the Director of Care and assessment forms Informs staff when tours are scheduled so that they ensure their area is suitable for presentation;

Works independently in the community, initiating contacts and creating goodwill. Makes presentations to the professional and service clubs with the goal of increasing interest and occupancy;

Develop community relations with church groups, hospitals, senior service groups and other competitors;

Continual strategies such as: updating with recent information, quarterly visits, seasonal gifts and invitations for internal activities;

Update resident suite profile, circulate resident notifications, notifies front desk of any scheduled appointments, on daily basis;

Update Yardi on daily basis, enter all new contacts and follow up

- Work with Recreations Manager to enhance relationships and activity programs for residents
- Responsible for delivery of orientation and training program in accordance with RHA and other legislative bodies.

📌 Marketing Manager - Foxview Retirement (Ottawa)
🏢 Riverstone Retirement Communities
📍 Ottawa