Pay Range: $90,000 - $115,000

At The Home Depot Canada, we want you to feel valued and supported. The pay range you see represents base salary only. In addition, your total rewards may include: semi-annual bonuses tied to business performance; Deferred Profit-Sharing Program to assist with retirement savings; comprehensive paid benefits; a 15% discount on Home Depot stock purchases; and merit-based salary increases. We are committed to recognizing your efforts and supporting your growth with us.

Are you someone who thrives on helping others succeed, enjoys making an impact, and takes pride in guiding customers to the right solutions for their projects? If you're also naturally curious and eager to keep learning, consider starting or growing your career with us at The Home Depot.

The Loyalty Marketing Manager is a data-driven loyalty marketer to that will own the strategy and execution of our Pro Xtra loyalty program across the full customer lifecycle. They will translate business goals into segmented personalized and automated journeys that drive meaningful growth in member acquisition, engagement, retention and lifetime value (LTV). They will partner closely with key partners from product, merchandising, analytics, media and UX to evolve the program value proposition, tiers and rewards to deliver measurable growth.

They will track and communicate progress and results regularly to ensure visibility and alignment.

Key Responsibilities

Loyalty Marketing Strategy & Program Operations

Contribute to the multi‐year Pro Xtra loyalty strategy and translate it into annual and quarterly lifecycle marketing plans that drive acquisition, engagement, retention, and win‐back through segmented and personalized journeys.

Own insight‐driven loyalty marketing briefs that define target audiences, member value propositions, journey intent, and success metrics, guiding cross‐functional execution.

Partner with product, merchandising, analytics, media, UX, and platform partners to evolve the loyalty value proposition, including benefits, tiers, rewards, and offers aligned to member and business needs.

Oversee day‐to‐day loyalty program operations, including promotion setup, benefit fulfillment, quality assurance, and member communications, ensuring a seamless member experience.

Collaborate with Analytics and platform partners to apply customer insights, guide next‐best‐action decisions,



and support program scalability and operational effectiveness.

Champion The Home Depot brand values across all member‐facing loyalty communications, leading additional loyalty initiatives as required.

Customer Focus & Campaign Performance

Lead loyalty performance reviews, ensuring alignment between member outcomes, program KPIs, and broader business objectives.

Apply performance insights and customer data to optimize loyalty initiatives in‐flight, communicating results and learnings against defined KPIs to inform future planning.

Incorporate customer research, first‐party data, loyalty insights, and competitive trends into upfront loyalty planning and prioritization.

Partner with key stakeholders to support loyalty marketing investment decisions, ensuring spend is aligned to initiatives that drive engagement, retention, and lifetime value.

Track and report on loyalty ROI and member impact, providing insights and recommendations that strengthen ongoing loyalty strategy and execution.

Build deep expertise in the Pro customer, loyalty landscape, and key drivers of member behavior and value.

Team Collaboration & Leadership

Support, inspire, and motivate fellow colleagues, direct reports, and managers alike

Lead, coach and develop small direct team of Marketing Specialists into a high-performing team

Support and enable a culture of individual and team growth and development

Building Relationships & Stakeholder Engagement

Build close, collaborative, meaningful working relationships with key business partners including merchandising pro operations, marketing, media and ecommerce

Partner closely with key stakeholders to drive loyalty and brand authority across owned and paid media and look for ways to leverage cross-portfolio promotion opportunities

Liaise with US counterparts to ensure effective integration, knowledge sharing and use of resources

Competencies

Action Oriented

Collaborates

Customer Focus

Drives Results

Communicates Effectively

Plans and Aligns

Develops Talent

Ensures Accountability

Skills

Self Starter :



Driven by results and continuous improvement

Strategic Thinker : Translates high level marketing strategies into actionable plans and briefs

Customer-Centric : Uses data & insights to guide marketing strategies and decisions

Adaptable : Thrives in dynamic, fast-paced environments; embraces changes and ambiguity

Team Leader: Builds strong partnerships; people first leader; maintains positive attitude

Creative & Analytical Skills : Solid skills in creativity, data analysis, and project management

Direct Manager/Direct Reports

Reports to the Sr. Marketing Manager, Merch Marketing & Loyalty

Two (2) associates report into this role, a Sr. Marketing Specialist and a Business Analyst

Travel Requirements

Travel to Store Support Centre 5 days a week, Monday to Friday

Conduct store walks as needed (Home Depot, Competitors and non-Competitors)

Physical Requirements

Extended Sitting In office Requirement:

On-Site, 5 days a week, Monday to Friday

Working Conditions

Working in an office setting: computer work, camera on virtual meetings, taking support calls

Working in stores and/or the Innovation Center

Must wear mandatory attire when required (ie. Steel toe boots, Apron)

Minimum Education

Undergraduate degree or college diploma preferably in business or marketing

Minimum Years of Work Experience:

7+ years in marketing, loyalty, retail, or consumer products

Minimum Leadership Experience

5+ years leading teams or cross-functional initiatives

Proven track record of developing and leading high-performing teams.

Strong ability to influence and build relationships with key stakeholders.

Certifications

None

Other Requirements/Assets

Previous loyalty experience

Advanced capability in MS PowerPoint, Excel, Word, Outlook

Familiarity with CRM products and loyalty platforms

Bilingual (English/French) will be considered an asset In our commitment to efficiency, consistency, and a fair hiring experience for all candidates, The Home Depot Canada uses Artificial Intelligence (AI) technology to assist with the screening and assessment of applicants for this position. This technology is used to quickly and consistently identify candidates whose skills and experience are the strongest match for the role. Our process is designed to ensure human oversight is maintained throughout the selection process.

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📌 Marketing Manager, Loyalty (Toronto)
🏢 The Home Depot Canada
📍 Toronto