Title: Regional Sales Manager – DJI Enterprise (Public Safety)

Reports to: Director of Brand Management

Department: Supplier Management Team

SFM provides an equitable, inclusive, and growth-focused environment for our staff. We're committed to providing a positive workplace where every individual's uniqueness is embraced, respected, and valued.

SFM has joined the Midwich group, a global, AIM-listed organisation with ambitious growth plans. Being part of Midwich gives our team exposure to world-leading brands and exciting career opportunities across Sales, Marketing, Finance, and more.

Why Choose Us ?

At SFM, you’ll be part of a stimulating industry that sits at the intersection of art, communication, and technology. You’ll work with a team of passionate people who bring energy and creativity to everything they do. Being part of Midwich’s international network also means exposure to a larger scale of operations, global best practices, and opportunities to grow your skills while contributing to a company undergoing exciting modernization and diversification.

If you’re eager to be heard, empowered, and challenged, and want to grow your skillset while rolling up your sleeves and having fun, SFM is the place for you. Join us as we continue our journey of innovation and growth within a global organisation.

What you'll have at SFM:

· RRSP employer match program.

- Discounted employee pricing on products from the brands we distribute.
- Extended health benefits.
- A place at an organization that has perennially achieved status among Canada's Best Managed Companies.

Job Statement We’re hiring a Regional Sales Manager – DJI Enterprise (Public Safety) to drive growth across Canada’s public-safety market. This field-based role focuses on developing opportunities with end users, supporting authorized resellers, and building relationships with law enforcement, fire services, emergency management, and search-and-rescue organizations.



Regular travel across Canada and occasional international travel are required.

Responsibilities

· Develop and execute comprehensive sales strategies to achieve organizational revenue and growth targets, including accurate forecasting, pipeline management, and structured 90-day strategic account planning.

· Identify and develop opportunities with law enforcement, fire services, emergency management organizations, search-and-rescue teams, and other public-safety agencies.

· Proactively monitor and manage key deals, while analyzing market trends and competitor activity to identify risks, opportunities, and areas for commercial advantage.

· Build, maintain, and strengthen strategic relationships with customers and vendor partners at both distribution and reseller levels, ensuring consistently high service standards and customer satisfaction.

· Collaborate closely with marketing and brand management teams to align go-to-market initiatives, support vendor activities, and accelerate market penetration.

· Represent the company at industry events, trade shows, and conferences to enhance brand visibility and generate new opportunities.

· Provide regular, detailed strategic reporting to senior leadership, including updates on key account performance, pipeline health, risks, and growth opportunities.

Qualifications

· 5+ years experience in B2B Sales, in the UAV industry.

· Proven experience selling into Public Safety market.

· Strong understanding of consultative and solution-based selling, including complex sales cycles involving multiple stakeholders.

· Familiarity with public-sector procurement processes, tenders,



demonstrations, evaluations, and budgeting cycles.

· Working knowledge of the DJI Enterprise ecosystem their applications in public safety, including situational awareness, thermal imaging, mapping, incident response, and remote operations.

· Knowledge of Canadian drone regulations and operational requirements is an asset

· A university or college degree in business, technology, public safety, or a related discipline—or equivalent relevant qualified experience—is preferred.

· Technical knowledge and proficiency with Office 365.

· Strong interpersonal skills: team player, people-focused, approachable, and empathetic.

· Strong problem-solving, critical thinking, and decision-making skills.

· Ability to work under pressure, manage time effectively, and organize tasks efficiently.

· Fluency in English is required; proficiency in French is a strong asset or requirement, depending on the territory.

What We Do

SFM is an award-winning* and industry-leading distributor and go-to-market service provider for the pro audio, musical instrument, live entertainment, and media production industries. This means we help ensure that inspiring brands like Shure, QSC, Pioneer DJ, and Casio are well represented in the Canadian market. Our company began over 40 years ago with a passion for the music industry and commitment to our staff and customers, and this continues today.

We owe our success to an cutting-edge and flexible approach, as well as the strong connections we build with the people we serve. SFM provides an equitable, inclusive, and growth-focused environment for our staff, and we are looking for highly motivated individuals to join our team!

If you have these qualities and would like to join our team, we’d love to hear from you! If this position isn’t for you, and you know of someone who would be interested, we invite you to forward this position to them.

📌 Regional Sales Manager – DJI Enterprise (Public Safety) - Hybrid/Remote (Dorval)
🏢 SFM
📍 Dorval