About Us

At TFF, we’re proud to be one of North America’s leading providers of freshest, locally sourced, and highest-quality food. From farm-fresh produce to high-quality ready-to-cook meat rolls, ready-to-eat food, and premium prepared items. We’re committed to delivering exceptional taste, sustainability, and service to our community.

We operate in a fast-paced and collaborative environment where innovation and quality come first. If you’re energetic, reliable, and excited to be part of a company that values innovation, efficiency, and collaboration, we’d love to meet you.

Position: Sales Specialist

Job Type: Full time

Report To: Marketing Manager

Job Summary

We are seeking a dynamic, results-driven Sales Specialist with deep experience in the Asian supermarket and Asian food retail channel to join our growing team in the food industry. This role requires a passion for the food sector and a proven track record in developing and expanding business relationships with Asian supermarkets, Asian grocery chains, and specialty food distributors. The position should be based in Toronto and involves some travel to engage with clients, develop new opportunities, and stay current on market trends and regulations.

Key Responsibilities:

- Sales & Strategy: Drive revenue growth by identifying and acquiring new business opportunities and brand presence within Asian supermarkets, Asian grocery chains, and related distributors. Execute effective sales strategies to meet and exceed revenue targets while strengthening long-term client relationships.
- Territory & Planning: Within the first 100 days, develop a clear, actionable territory plan focused on Asian supermarkets and Asian retail channels, with measurable goals and accountability.




- Customer & Account Management: Serve as the primary point of contact for assigned accounts, ensuring excellent service and responsiveness. Address customer issues quickly and professionally to maintain trust and long-term relationships.
- Networking & Relationship Building: Build and maintain strong relationships with Asian supermarkets and Asian retail channels, and Asian food distributors. Represent the company at industry events, trade shows, and customer meetings relevant to Asian food market.
- Product Launches & Promotions: Introduce new products, promotions, and merchandising programs tailored to Asian consumer preferences and shopping behaviors. Collaborate with marketing to ensure effective in-store execution and promotional support.
- Market Expansion: Identify and pursue growth opportunities, leveraging regional consumer trends and industry insights.
- Regulatory & Compliance Awareness: Stay current on food industry regulations, including labeling, import requirements, and province-specific compliance standards.
- Negotiations & Contracts: Negotiate pricing, promotions, and contractual terms with customers while ensuring compliance with company policies and legal requirements.
- Market Intelligence & Reporting: Monitor industry trends and competitor activity, providing actionable insights to help shape business strategy.



Prepare regular sales performance reports and update the team on business development progress.

· Perform other duties and responsibilities to be assigned as required.

Qualifications:

- Minimum of 5 years in sales or business development in the food industry.
- Existing network and relationships within the Asian supermarkets, groceries, retail channels, food distributors strongly preferred.
- Proven ability to meet or exceed sales targets and grow market share.
- Strong account management and new business development capabilities.
- Strong networking, communication, negotiation, and presentation skills.
- Ability to work independently and as part of a team in a quick-paced environment.
- Strong understanding of market trends, competitor strategies, and consumer preferences in the food industry.
- Technology competent – familiar with CRM, ERP, spreadsheets, presentation materials and video conferencing.

Desired Attributes:

- Passionate about the food industry and its evolving trends.
- Self-motivated, with strong time management and organizational skills.
- Proactive problem-solving with a solution-oriented approach.
- Strong work ethic and a focus on building long-term relationships and partnerships.

If you’re an ambitious, driven individual passionate about the food industry and eager to make an impact nationwide, we’d love to hear from you! Pay: $50,000.00-$110,000.00 per year

Benefits

- Dental care
- Discounted or free food
- Extended health care
- Life insurance
- Mileage reimbursement
- In office parking
- Paid time off
- Vision care

Experience:
- Food industry sales: 2 years (required)

Language:
- Mandarin (required)

Work Location: In person

📌 Sales Specialist (Markham)
🏢 TFF
📍 Markham