Shape the future of small businesses as a Senior Product Manager focused on growth at Homebase. Spearhead onboarding processes that boost customer engagement and retention. Homebase is on the lookout for a Senior Product Manager to lead the strategy for customer onboarding within the first 30 days.
With a deep understanding of growth metrics and PLG mechanics, you will manage end-to-end experiences that decrease dropout rates during trial phases. This role requires solid analytical skills and the ability to influence cross-functional teams. Key Responsibilities:
- Define and execute onboarding and activation strategies
- Reduce drop-off in the trial funnel stages
- Optimize in-product user onboarding experiences
- Enhance key growth metrics like activation rate
- Lead rapid experimentation and analysis efforts Requirements:
- 8+ years in product management, specifically growth roles
- Successful history with PLG and user activation
- Proficiency in behavioral analytics tools
- Strong experimentation and A/B testing experience
- Effective collaboration with engineering and design teams Drive growth outcomes through strategic innovation in onboarding experiences with Homebase.