- Manage the company’s social media platforms, including Instagram, Facebook, LinkedIn, and TikTok.

- Develop social media content calendars and create engaging written, visual, and short-form video content.

- Maintain a consistent brand image, voice, and visual identity across all marketing channels.

- Plan and execute product launches, brand campaigns, seasonal promotions, and online marketing initiatives.

- Monitor key performance indicators, including follower growth, engagement, reach, website traffic, and lead generation.

- Analyze social media and advertising performance and provide recommendations for improvement.

- Respond to comments and direct messages and maintain positive engagement with customers.

- Collaborate with the sales team to generate leads and support sales conversion through social media.

- Coordinate with photographers, designers, influencers, media outlets, and other external partners.

- Conduct market research and monitor industry trends, competitors,



and emerging social media practices.

- Assist with updating the company website, promotional materials, product images, and other brand assets.

- Perform other duties related to brand promotion and marketing as required.

Qualifications and Requirements

- Minimum of two years of relevant work experience in social media management, brand marketing, digital marketing, or a related field.

- Diploma or bachelor’s degree in Marketing, Communications, Business Administration, Advertising, or a related discipline is preferred.

- Experience managing social media platforms such as Instagram, Facebook, LinkedIn, TikTok, redbook and YouTube.

- Ability to monitor and analyze social media performance, including reach, engagement, follower growth, website traffic, and lead generation.

Job Type: Full time

Work Location: In person

📌 Social Media and Marketing Assistant (Scarborough)
🏢 TorqueMax
📍 Scarborough