Overview

We are a growing solar energy company helping homeowners and businesses reduce their energy costs through high-quality solar solutions. As we continue to grow, we're looking for a creative, driven Social Media Marketing Manager to build our online presence, generate leads, and turn our work into engaging content.

The Role

We're looking for someone who understands social media and knows how to create content that gets attention and generates customers.

You'll be responsible for managing our social media presence across platforms such as Instagram, Facebook, TikTok, YouTube, and LinkedIn. You'll create and coordinate content, grow our audience, promote our solar projects, and help generate qualified leads for our sales team.

Responsibilities

- Develop and execute a social media strategy for the company
- Manage Instagram, Facebook, TikTok, YouTube, and other relevant platforms
- Create engaging videos, Reels, TikToks, photos, graphics, and written content
- Film content at solar installations, job sites, and company events
- Edit short-form videos for social media
- Create content that educates homeowners about solar, energy savings, and the installation process
- Showcase customer projects, testimonials, before-and-after content, and team members
- Build and maintain a consistent brand voice and visual identity
- Develop campaigns designed to generate leads and appointments
- Monitor analytics and adjust content based on performance
- Respond to comments, messages, and community engagement
- Work closely with our sales and installation teams to identify content opportunities
- Stay current with social media trends, algorithms, and viral formats
- Track KPIs including reach, engagement,



follower growth, leads, and conversions

What We're Looking For
- 1–3+ years of experience in social media marketing, content creation, digital marketing, or a related field
- Strong knowledge of Instagram, TikTok, Facebook, and YouTube
- Excellent written and verbal communication skills
- Experience creating and editing short-form video
- Comfortable being on-site and filming content
- Strong understanding of what makes social media content engaging
- Creative mindset with excellent attention to detail
- Ability to work independently and manage multiple projects
- Basic knowledge of analytics and social media advertising
- Experience with Canva, CapCut, Adobe Creative Suite, or similar tools is an asset
- Experience in solar, construction, home improvement, real estate, or other lead-generation industries is a strong asset

The Ideal Candidate You're not someone who simply schedules posts.

You're someone who can walk onto a solar installation, see an interesting story, pull out a phone, film it, edit it into a great Reel, write the caption, post it, and then look at the numbers to figure out how to make the next one even better.

We're looking for someone who is creative, proactive, entrepreneurial, and results-oriented.

What We Offer

- Opportunity to grow with a rapidly expanding solar company
- Creative freedom and ownership of our social media strategy
- Prospect to build a portfolio of real-world marketing campaigns
- Collaborative and energetic work environment
- Potential for career advancement

Pay: $40,000.00-$55,000.00 per year

Benefits

- Flexible schedule
- Paid time off

Work Location: Hybrid remote in Calgary, AB T2E 7N4

📌 Social Media Marketing Manager (Calgary)
🏢 Nova Renewables
📍 Calgary