Who you are

- 8+ years of B2B enterprise product marketing experience, preferably in cybersecurity, identity, endpoint management, enterprise software, or a related technical category

- Demonstrated experience owning GTM strategy for complex technical products—from positioning and launches through field enablement and sustained customer adoption

- Ability to communicate credibly with security, identity, IT, and endpoint-management audiences

- Exceptional storytelling and executive communication skills, with the ability to make sophisticated technology accessible, differentiated, and commercially compelling

- Proven cross-functional leadership with Product, Engineering, Sales, Solutions Engineering, Customer Success, Digital, Pricing, and partner teams

- Solid analytical orientation, with experience using customer insight and performance data to shape strategy and improve adoption

- Bachelor’s degree or equivalent practical experience

- Experience in identity and access management, authentication, passwordless or phishing-resistant access, endpoint security, device posture, zero trust, MDM/UEM, or device-aware access

- Experience marketing Windows and/or macOS enterprise capabilities

- Experience building adoption motions for products where deployment, admin workflows, and end-user change management are meaningful parts of the customer journey

- Experience marketing products that integrate with broader endpoint-management or security ecosystems

What the job involves

- Own the end-to-end go-to-market and lifecycle marketing strategy for Okta Device Access, including positioning, messaging, launches, field readiness, customer adoption, and expansion





- Develop a differentiated narrative for securing device sign-in and enabling seamless, passwordless, phishing-resistant access from device to applications

- Translate complex identity, authentication, device-security, and operating-system integration capabilities into compelling customer value propositions, use cases, and practical field plays

- Lead cross-functional launch planning and execution, including launch strategy, sales and partner enablement, customer communications, web and content strategy, internal readiness, and post-launch measurement

- Build and execute adoption programs that help customers advance phishing-resistant access and FastPass adoption, while identifying and addressing deployment and activation friction. FastPass is Okta’s phishing-resistant, passwordless authenticator for secure access to devices and applications

- Partner with Product and Engineering to bring customer insight into product and GTM decisions, shape roadmap communications, and ensure commercialization and packaging changes are customer- and field-ready

- Enable Sales, Sales Engineering, Customer Success, Support, and partners with the messaging, tools, and programs needed to articulate value and drive successful deployments

- Help shape a cohesive device-access story that can extend to adjacent workforce and frontline-worker needs as the portfolio evolves

- Define and report on success metrics across adoption, activation, field readiness, pipeline influence, launch performance, and customer outcomes

Benefits

- Work from home opportunities

- Health + Wellness

- Financial Benefits

- Pay + Incentives

- Time Off

- Everyday Living

- Resources

📌 Staff Product Marketing Manager (Toronto)
🏢 Okta
📍 Toronto