A skilled

Medical copywriter Lead / Lead Promotional Medical Content Writer

role will develop high-quality, engaging, and compliant medical content for omnichannel pharmaceutical marketing. This role requires expertise in crafting content and actionable but compliant medical copy for

both healthcare professionals (HCPs) and patients

across various platforms, including digital, print, social media, email campaigns, and sales enablement materials. The ideal candidate will blend

scientific accuracy with creative storytelling

to enhance brand messaging, therapy awareness, drive engagement, and ensure regulatory compliance. Key Responsibilities: Create compelling, evidence-based

promotional

content for HCPs and patients across multiple channels (e.g., websites, eDetailers, webinars, emails, social media, brochures, videos). Translate complex scientific and clinical data into

clear, engaging, and persuasive

messaging tailored to different audiences. Align content with brand strategy, medical positioning, and omnichannel marketing goals. Develop

SEO-optimized

medical content for digital platforms, including websites, blogs, and online portals. Collaborate with marketing and creative teams to produce

interactive content

for omnichannel campaigns (eDetailing, mobile apps, AI-driven chatbots, and virtual events). Assist in developing

personalized content journeys

based on audience segmentation. Compliance & Scientific Integrity: Ensure all content adheres to

regulatory and compliance

requirements (FDA, EMA, PhRMA, etc.). Work closely with

Medical, Legal, and Regulatory (MLR) teams

to gain approvals for promotional materials.



Maintain accuracy in referencing scientific literature and clinical guidelines. Collaboration & Stakeholder Management: Work with

Medical Affairs, Brand, and Sales

teams to align messaging with medical and commercial objectives. Participate in conversations to take brief, clarify queries and defend content with internal and external stakeholders. Partner with

designers, UX teams, and digital marketers

to enhance content delivery. Content Performance & Optimization: Monitor content engagement metrics and adapt strategies based on insights. Continuously update materials based on

new scientific data, market trends, and HCP/patient feedback . Key Qualifications & Skills: Experience: 10+ years in medical content writing

for pharma marketing, healthcare communications, or healthcare advertising agency. Experience in HCP and patient-focused content creation for omnichannel marketing. Knowledge of therapeutic areas like cardiology, endocrinology, oncology, or rare diseases is an advantage. Exposure to global markets (US/EU markets and their approval processes) will be a plus. Technical & Soft Skills: Strong understanding of clinical research, scientific writing, and pharma promotional guidelines. Mandatory experience with PAAB. In particular,



the candidate should have a solid understanding of how content needs to be written to support the best possible outcome during PAAB submission, as well as a good knowledge of the relevant regulations, requirements, and rules. Ability to simplify complex medical concepts for non-specialist audiences. Familiarity with SEO, UX writing, social media marketing, and email automation. Experience using content management systems (CMS), CRM platforms (Veeva, Salesforce), and analytics tools. Excellent project management, collaboration, and adaptability in fast-paced environments. Location: not far from Toronto as on site presence is needed. Why Join Us? Work on cutting-edge pharmaceutical brands with a leading medical marketing team. Prospect to innovate in digital health and omnichannel content strategies. A collaborative, growth-oriented environment with exposure to global campaigns. EQUAL OPPORTUNITY Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, candidate’s merit and qualification. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.

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📌 Lead Medical Copywriter (Winnipeg)
🏢 Indegene
📍 Winnipeg