Become the Senior Marketing Lead at Shack Shine, pioneering growth strategies and ensuring effective franchise marketing in a versatile hybrid setting. Your focus on full-funnel marketing and AI optimization will redefine our outreach.This executive role, reporting directly to the Managing Director, requires a combination of strategic thinking and operational execution. You'll spearhead franchise development marketing, manage a dynamic ad fund, and implement cutting-edge AI workflows to enhance performance.



Your ability to communicate clearly and lead diverse teams will ensure that franchise partners align with Shack Shine's goals.Key Responsibilities:Conduct in-depth funnel analysis to identify and fix drop-offsCreate impactful marketing campaigns for franchise growthCollaborate on brand positioning and local asset developmentMaintain fiscal responsibility for ad expendituresLead the strategy for advanced local SEO initiativesRequirements:7+ years in versatile marketing rolesExpertise in managing significant marketing budgetsExperience with hands-on website and SEO managementAbility to implement and leverage AI-driven marketing initiativesStrong communication skills with franchise stakeholdersShape Shack Shine's marketing future through innovative strategies and strong leadership while propelling franchise partnerships across North America.

📌 Marketing Consulting Lead (Richmond)
🏢 Onni
📍 Richmond