Digital Marketing Genius – Lead Generation Specialist245 Fairview Mall Drive, North York, Canada | Posted on 08/20/2024- Salary Base Salary (60K-70K) + up to 30K in bonuses- Work Experience 5+ years- City 245 Fairview Mall Drive, North York- Country CanadaJob DescriptionJob Title: Digital Marketing Genius – LeadGeneration SpecialistLocation: North York, ON (In-House Position)Job Type: Full-timeCompensation: Base Salary(60K-70K) + upto 30K inbonusesAbout Us:Weaver Eco Home is a pioneering leader inthe home services industry, specializing in eco-friendly home solutions acrossthree provinces. We're experiencing rapid growth and are now seeking a talentedDigital Marketing Genius to join our team. If you're passionate about drivingsales through cutting-edge digital campaigns and have a proven track record inreducing cost per lead and cost per appointment, we want you!Position Overview:As our Digital Marketing Genius, you willbe responsible for developing and executing high-performing campaigns acrossmultiple social media platforms, including Facebook, Instagram, TikTok, andGoogle. Your primary goal will be to generate quality leads and driveappointments at a very low cost, ultimately contributing to our company’sgrowth.Key Responsibilities:- Develop,manage, and optimize paid advertising campaigns on Facebook, Instagram,TikTok, Google, and other relevant platforms.- Createcompelling and engaging content that resonates with our target audienceand drives conversions.- Producehigh-quality visual and written content tailored to each platform,including videos, graphics, and copywriting.- Recordyourself on video, confidently presenting our value proposition to be usedin ads across various platforms.- Monitor,analyze, and report on campaign performance,



making data-driven decisionsto continuously improve results.- Stayup to date with the latest trends and best practices in digital marketing,content creation, and social media advertising.- Collaborateclosely with the sales team to ensure alignment on goals and strategies.- Innovateand test new strategies to reduce cost per lead and increase conversionrates.- Developretargeting campaigns and strategies to nurture leads through the salesfunnel.Qualifications:- Provenexperience (5+ years) in digital marketing, with a focus on leadgeneration, content creation, and driving sales through social mediaplatforms.- Strongunderstanding of performance marketing, conversion, and online customeracquisition.- Experiencewith A/B testing, landing page optimization, and analytics tools.- Exceptionalknowledge of ad platforms, including Facebook Ads Manager, Google Ads, andTikTok Ads.- Strongcontent creation skills, including graphic design, video production, andcopywriting.- Comfortableand confident recording yourself on video to present our value propositionin a compelling way.- Stronganalytical skills and experience using data-driven decision-making tooptimize campaigns.- Abilityto work in a fast-paced environment and manage multiple projectssimultaneously.- Strongcommunication and teamwork skills.Compensation:- Competitivebase salary commensurate with experience.- Attractivecommission structure based on performance, providing significant earningpotential.- Opportunitiesfor growth and advancement within the company.Why Join Weaver Eco Home?- Bepart of an cutting-edge company that is the first in its space to offervirtual selling in three provinces.- Workin a dynamic, supportive environment where your contributions are valued.- Enjoya role where creativity and results are rewarded with an excellentcompensation package.- Growwith us as we continue to expand and lead the market in eco-friendly homesolutions.#J-18808-Ljbffr

📌 Digital Marketing Genius – Lead Generation Specialist (Toronto)
🏢 AtkinsRéalis
📍 Toronto