Shape the future of RBC Home Equity Finance as their Executive Marketing Leader. This pivotal role requires strategic vision paired with hands-on execution in an integrated marketing environment.In this senior director position, you'll oversee the comprehensive marketing strategy for the Home Equity Finance business. Expect to blend data-driven insights and solid programmatic approaches to drive growth and enhance brand visibility. As a leader, you will cultivate a dynamic marketing team,



ensuring that the Home Equity Finance narrative resonates powerfully across all customer touchpoints.Key Responsibilities:Drive full marketing strategy for Home Equity FinanceChampion data-driven marketing and testing strategiesConvert business and client insights into impactful campaignsDefine marketing investment strategy across multiple channelsReport and optimize based on clear performance metricsRequirements:12+ years in integrated marketing within Financial ServicesAt least 5 years of experience in team managementProven success in executing large-scale marketing strategiesStrong competency in analytical performance metricsExceptional communication skills with executivesBring your strategic mindset and leadership ability to enhance RBC's market position in home equity financing.

📌 Executive Marketing Leader - Home Equity Finance (Toronto)
🏢 RBC
📍 Toronto