Lead Lifecycle Marketing innovation with Directive Consulting as the Associate Director. Drive client revenue through strategic lifecycle initiatives in a remote-first workplace.Join Directive Consulting in building a cutting-edge Lifecycle Marketing practice. This player-coach role requires hands-on strategy and execution expertise, focusing on multiple revenue models such as eCommerce, SaaS, and Service. You will be tasked with developing lifecycle strategies that enhance customer engagement and deepen client relationships through proactive mentoring and leadership.Key Responsibilities:Establish lifecycle marketing architecture for diverse revenue modelsCreate data-driven marketing strategies aligned with client objectivesArchitect customer journeys through acquisition,



nurture, and retentionBuild effective segmentation and prioritization strategiesDevelop measurement frameworks to assess marketing impactRequirements:6+ years in Lifecycle Marketing, B2B, or SaaSExpertise in CRM and marketing automation platformsHands-on experience architecting lifecycle initiativesStrong client relationship management abilitiesProven ability to work in ambiguity and innovateMake a tangible impact in Lifecycle Marketing by joining Directive Consulting and shaping the future of client engagements.

📌 Associate Director Of Lifecycle Marketing (Quebec City)
🏢 Directive
📍 Quebec City